Alliance Formed by Industry Leading Companies to Communicate Benefits of Digital Watermarking.LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- The Digital Watermarking Alliance The Digital Watermarking Alliance is a group of like-minded companies that share a common interest in furthering the adoption of digital watermarking. The mission of the Digital Watermarking Alliance is:
--Digital Watermarking Alliance Member Companies Include Cinea, Digimarc, GCS GCS Glasgow Coma Scale GCS Guilford County Schools (North Carolina) GCS Ground Control Station GCS Grand Central Station GCS Ground Control System GCS Ground Combat Systems GCS Group Communication Systems Research, Jura, MediaGrid, Media Sciences International, Philips Electronics, Signum, Teletrax, Thomson, Verance, and Verimatrix The Digital Watermarking Alliance, an international group of industry leading companies, today announced its formation to promote the value of digital watermarking Digital watermarking is a technique which allows an individual to add hidden copyright notices or other verification messages to digital audio, video, or image signals and documents. to content owners, industry, policy makers and consumers (www.digitalwatermarkingalliance.org). With movies, music and photos increasingly being distributed and shared digitally across numerous mediums, and printed materials such as IDs, financial instruments and product packaging at risk to counterfeiting counterfeiting, manufacturing spurious coins, paper money, or evidences of governmental obligation (e.g., bonds) in the semblance of the true. There must be sufficient resemblance to the genuine article to deceive a person using ordinary caution. , fraud and theft, protecting the rights and integrity of these assets and enabling legitimate uses has become critical. At the same time, consumers are demanding instant access to entertainment content - any time, any place and in any format. Recognizing this critical juncture junc·ture n. The point, line, or surface of union of two parts. in the digital revolution, the Digital Watermarking Alliance (DWA DWA DreamWorks Animation (stock symbol) DWA Domino Web Access DWA Desert Water Agency (US) DWA Data Warehouse Administrator DWA Designated Waiting Area DWA Dynamic Wavelength Allocation ) has been formed by leading companies to advocate for digital watermarking technology and solutions that will protect and identify content while enabling the freedom and mobility that is expected by today's consumer. "Digital watermarking is enjoying a steady resurgence of interest now that the media industry is finding more and more applications for it throughout the content lifecycle - from creation through to production, packaging, distribution, and consumption," said Bill Rosenblatt, president, GiantSteps Media Technology Strategies and Editor, DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M Watch (www.drmwatch.com). "The Digital Watermarking Alliance will perform an important role in educating the industry on the wide variety of uses for digital watermarking, exchanging best practices, and generally facilitating the growth of this field whose potential is only beginning to be tapped." The Digital Watermarking Alliance comprises 12 companies that are successfully delivering digital watermarking solutions to various markets, including media and entertainment, state and national governments, mobile communications and other commercial markets. Member companies include: Cinea, Digimarc, GCS Research, Jura, MediaGrid, Media Sciences International, Philips Electronics, Signum, Teletrax, Thomson, Verance, and Verimatrix. (http://www.digitalwatermarkingalliance.org/membership.asp) Digital watermarks A pattern of bits embedded into a file used to identify the source of illegal copies. For example, if a digital watermark is placed into a master copy of an audio CD or a DVD movie, then all copies of that disc are uniquely identified. can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and facilitate rights management policy while enabling innovative new content distribution and usage models. Digital watermarks are broadly deployed with billions of watermarked objects and hundreds of millions of watermark watermark: see paper. See digital watermark. detectors in the market, supporting various applications. (http://www.digitalwatermarkingalliance.org/casestudies.asp) For more information about the Digital Watermarking Alliance, please visit: www.digitalwatermarkingalliance.org About the Digital Watermarking Alliance The Digital Watermarking Alliance (DWA) is an international alliance of industry leading companies that deliver valuable digital watermarking technology and solutions to a broad range of customers and markets around the world. Member companies include Cinea, Digimarc, GCS Research, Jura, MediaGrid, Media Sciences International, Philips Electronics, Signum, Teletrax, Thomson, Verance, and Verimatrix. For more information, please visit www.digitalwatermarkingalliance.org |
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