Alliance Financing Group Launches North American Leasing Program For Softchoice Corporation.

TORONTO -- Alliance Financing Group Inc. (TSX VENTURE:AFG) announced today that it has launched Softchoice Leasing Services in partnership with Softchoice Corporation (TSX:SO) and Ingram Micro  Inc. (NYSE:IM). This unique program is modelled on the successful Ingram Micro Preferred Leasing program and offers customized information technology ("IT") leasing solutions for Softchoice's North American business customers.

Softchoice Leasing Services offers cost-effective technology leasing options designed to reduce a customer's total cost of ownership, keep their IT current, and streamline their IT acquisition processes. Most importantly, it allows customers to acquire state-of-the-art technology without the capital burdens! With straightforward leasing documentation, competitive rates and the flexibility to choose the lease term and method of payment that works for each customer's unique needs, Softchoice Leasing offers an easy and affordable way for businesses to maintain their IT edge.

"We were given a mandate by Softchoice to build a world-class branded financing program tailored for Softchoice's business customers across North America - one that would exemplify Softchoice's passion for exceptional customer service and their proven "we get it done - differently" style of business" said Bernie Shimkovitz, CEO of Alliance Financing. "The Softchoice Leasing program is the culmination of several months of planning, our 5 years of experience in delivering IT leasing services via our program with Ingram Micro, and Softchoice's understanding of their customers needs" continued Mr. Shimkovitz.

Mr. Shimkovitz states: "By utilizing Alliance Financing's multi-underwriter business model and its comprehensive suite of traditional and online marketing and delivery systems, the Softchoice Leasing program will continually offer the most flexible terms, rates and payment structures to the widest variety of business customers, across virtually all industry sectors, and for the broadest range of credit profiles".

About Alliance Financing Group Inc.

Alliance Financing is a diversified commercial finance institution that specializes in providing branded or white labelled asset based financing solutions, to the SMB (Small to Mid-sized Business) marketplace and to public sector organizations. Alliance Financing works within a multi-underwriter business model, providing a comprehensive suite of financing options available from selected underwriting partners, which include banks, lessors, and other financial institutions. Its financing solutions are delivered through both traditional bricks and mortar channels and various Internet channels. Alliance Financing maintains a "high-tech, human touch" philosophy; utilizing a combination of proprietary technology - such as its private labelled online financing tools, selected ASP technologies, and a dedicated staff of finance professionals to deliver its products and solutions. For more information about Alliance Financing Group Inc. please visit www.alliancefinancing.com.

About Softchoice Corporation

Softchoice helps North American businesses and organizations of all sizes select, acquire and manage their software and hardware technology resources. Softchoice achieved the designation as one of Canada's 50 Best Managed Companies by Deloitte and the National Post in 2001, 2002, 2003, 2004 and qualified again for the fifth time in 2005. Headquartered in Toronto, Softchoice currently has 604 employees operating from more than 30 branches located in major cities across the U.S. and Canada. Approximately 60 percent of Softchoice's revenue is generated through its U.S. operations. Softchoice's stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO". The Common Shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States. For more information about Softchoice Corporation, please visit www.softchoice.com.

About Ingram Micro Inc.

As a vital link in the technology value chain, Ingram Micro creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services, and product aggregation and distribution. The company serves 100 countries and is the only global IT distributor with operations in Asia. Visit http://www.ingrammicro.com/corp or in Canada visit http://www.ingrammicro.ca.

The TSX Venture Exchange has not reviewed and does not accept resp onsibility for the adequacy or accuracy of this press release.

Alliance Financing Group Inc. (TSX VENTURE:AFG)