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Alliance Expands Into UK Distribution.


TORONTO--(BUSINESS WIRE)--Feb. 27, 1997--(ME, TSE See Tokyo Stock Exchange.

TSE

1. See Tokyo Stock Exchange (TSE).

2. See Toronto Stock Exchange (TSE).
 AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard. ., NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
 ALLIF. ) Alliance Communications Corporation ("Alliance"), Canada's leading filmed entertainment company, today announced that it has formed a joint venture with Electric Pictures, the UK distributor of independent films. This is its first direct investment in the British film industry and is part of Alliance's strategy to further expand its international distribution capabilities.

Alliance will fund Electric's acquisition and marketing costs and hold a minority interest in the company, and Electric will also distribute Alliance's motion pictures in the UK. With Alliance's financial support Electric Pictures will be able to build on its expertise and reputation to expand its acquisition capability and increase its marketing clout.

"The combination of Alliance's financial support, and access to its films, will immediately reposition Electric as a major independent distributor in the UK." said Liz Wrenn, Managing Director of Electric. "This in turn will better enable us to market more UK pictures to a much wider audience of cinema-goers."

"We have sought a platform for the launch of our films in the UK for quite some time." said Victor Loewy, Vice Chairman of Alliance and head of its worldwide motion picture distribution activities. "Our strategic partnership with Electric is absolutely the right move."

Electric Pictures joins Alliance as a member of Studio Pictures, a newly formed motion picture studio led by Geroge Faber, who as former head of BBC BBC
 in full British Broadcasting Corp.

Publicly financed broadcasting system in Britain. A private company at its founding in 1922, it was replaced by a public corporation under royal charter in 1927.
 Single Drama, is one of UK's leading motion picture production executives. The principal producer partners include Jonathan Cavendish of Little Bird, Andy Paterson of Oxford Film Company, Roger Randall-Cutler of First Film and Marc and Peter Samuelson of Samuelson Productions. It also includes Natural Nylon, a new talent-based production company led by Ewan McGregor Ewan Gordon McGregor (born March 31 1971; IPA pronunciation: [ˈjuː.ən məˈgre.gəɹ][1]) is a Scottish actor who has had significant success in mainstream, indie and art house films. , Jonny Lee Miller Jonny Lee Miller (born Jonathan Lee Miller on November 15, 1972 in Kingston upon Thames, Surrey, England) is an English actor. Early life
Miller's grandfather was Bernard Lee, famous for playing the character M in the earlier James Bond films.
 (Trainspotting), and Jude Law. Electric's involvement will ensure that Studio's pictures will be effectively marketed and seen on screens across the UK.

Electric Pictures is renowned for introducing distinctive and original films to the UK. It has distributed more than 100 top quality independent motion pictures. These range from period pieces such as Orlando to popular cult films like Blood Simple to new British cinema including Priest and The Snapper snapper, name for members of the Lutianidae, a family of spiny-finned food and game fishes found chiefly in tropical coastal waters. Snappers are carnivorous, active, and voracious, with large mouths and sharp teeth. Most species travel in dense schools. , and foreign films such as Delicatessen and the current Academy Award nominee, Ridicule. Alliance Communications Corporation is a worldwide filmed entertainment company. Headquartered in Toronto with offices in Montreal, Vancouver, Los Angeles, Paris and Shannon, Alliance shares trade in Toronto and Montreal under AAC, and on the NASDAQ exchange under the symbol ALLIF.

CONTACT: Alliance Communications Corp.

Jennifer Stark, 416/967-1174

or

SSA (Serial Storage Architecture) A fault tolerant peripheral interface from IBM that transfers data at 80 and 160 Mbytes/sec. SSA uses SCSI commands, allowing existing software to drive SSA peripherals, which are typically disk drives.  

Lauren Lewis, 818/501-0700
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 27, 1997
Words:428
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