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Alliance Communications and Electronic Arts ReBoot interactive software games.


LOS ANGELES--(BUSINESS WIRE)--May 11, 1995--Alliance Communications Corp. and Electronic Arts (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ERTS ERTS Electronic Arts, Inc. (stock symbol)
ERTS Earth Resources Technology Satellite (US NASA)
ERTS Embedded Real Time Systems
ERTS Enhanced Remote Transit Shed
) are pleased to announce that an agreement has been signed to create interactive software games based on the cartoon hit, ReBoot, which airs on ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, YTV YTV Pääkaupunkiseudun Yhteistyövaltuuskunta (Finnish: Helsinki Metropolitan Area Council)
YTV Yorkshire Television
YTV Youth Television
 and numerous networks worldwide.

The agreement unites a leading publisher of interactive entertainment CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 software and Canada's leading global supplier of filmed entertainment.

``Our companies are entering into an agreement to develop, produce and distribute interactive, educational and entertainment products,'' said Don Mattrick Don Mattrick was the president of software maker Electronic Arts Worldwide and originally the founder of Distinctive Software (DSI) in 1982. DSI later merged with Electronic Arts in 1991 and became EA Canada, Electronic Arts Canada. , senior vice president and general manager of Electronic Arts Canada. ``The deal enables us to develop multiple titles and we are extremely excited to get started.''

Steven DeNure, president of Alliance Productions, a subsidiary of Alliance Communications, said: ``The agreement allows us to combine our specialities in the television and computer software industries with a show that is only one step away from being a video game itself. Electronic Arts is the ideal partner to help us take advantage of ReBoot's unique qualities.''

The agreement was signed by Mainframe Joint Venture and Electronic Arts Canada. The Mainframe Joint Venture was established by a subsidiary of Alliance Communications, Sublime Films Ltd. and The Hub Ltd. to produce and distribute ReBoot.

Vancouver, British Columbia-based ReBoot producer Christopher Brough and creators Gavin Blair, John Blair, John (1732–1800) Supreme Court justice; born in Williamsburg, Va. He attended the Constitutional Convention (1787) and signed the U.S. Constitution. Known for his support of a strong national government, President Washington appointed him to the first U.  Grace, Phil Mitchell and Ian Pearson will work hand-in-hand with Electronic Arts' game designers. A fiber-optic network will link the ReBoot facilities with Vancouver-based Electronic Arts Canada.

Electronic Arts Canada, a subsidiary of Electronic Arts, will create the first ReBoot game for the 32-bit Sony PlayStation. It is scheduled to hit the market in early 1996. Electronic Arts also plans to develop ReBoot games for the 3DO, Sega Saturn and PC-CD for distribution later in '96.

The video game, like the show, will take players to the city of Mainframe, a covert world inside a personal computer populated by data sprites Noun 1. sprites - atmospheric electricity (lasting 10 msec) appearing as globular flashes of red (pink to blood-red) light rising to heights of 60 miles (sometimes seen together with elves)
red sprites
. The game begins when an ominous cube descends upon Mainframe's urban electronic environment, forcing the sprites to ReBoot.

Bob, Dot, Enzo and the gang ReBoot into game characters to compete with The User. Anything is possible inside The Game -- a sprite can find himself behind the controls of a screaming jet fighter Jet fighter may refer to:
  • Jet Fighter (arcade game), a 1975 arcade game by Atari
  • Jet fighter, a class of fighter aircraft
See also
  • Jet (disambiguation)
, burning up the track in a Formula One car, or going one-on-one with NBA All-Stars.

Electronic Arts (EA), with headquarters in San Mateo, Calif., is a leading interactive entertainment software company. Founded in 1982, Electronic Arts posted revenues of more than $490 million for fiscal 1995.

The company develops, publishes and distributes software worldwide for advanced entertainment systems such as the PlayStation, as well as IBM-compatible PCs, Macintosh computers and major dedicated video game systems.

Electronic Arts markets its products worldwide under four brands: EA SPORTS, Electronic Arts Studio, Bullfrog Productions Ltd. and Origin Systems Inc. Electronic Arts has wholly owned subsidiaries Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 in the United Kingdom, France, Germany, Spain, Australia, Canada, Puerto Rico and Austin, Texas.

Alliance Communications is a fully integrated global supplier of quality filmed entertainment. With headquarters in Toronto, it maintains offices in Montreal, Vancouver, Los Angeles, Paris and Shannon, Ireland. Its shares trade on the Toronto and Montreal exchanges under the stock symbol AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard. .

CONTACT: Electronic Arts, San Mateo, Calif.

Dave Dempsey, 415/513-7481; 415/286-5056 (fax)

or

Alliance Communications Corp., Toronto

Suzan Ayscough, 416/967-1174; 416/967-1782 (fax)

or

Rachel McCallister & Associates

Rachel McCallister, 213/939-5991; 213/939-7211 (fax)

Lana Iny, 212/727-1030; 212/727-1070 (fax)
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 11, 1995
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