Alliance Atlantis Partners with Maven Networks on Internet TV Channel Initiative.Canada's Most Dynamic Broadcaster to Launch New Video Players with Maven CAMBRIDGE, Mass. -- Maven Networks, Inc., a leading Internet TV (1) Watching TV programs on or from the Internet. There are countless video clips available on Web sites for streaming as well as subscription services that offer TV programs and movies for downloading. platform company, today announced a partnership with Alliance Atlantis Alliance Atlantis Communications Inc. (formerly traded as TSX:AAC) is a Toronto-based media company, which now operates primarily as a specialty service operator in Canada. Communications Inc., one of Canada's most dynamic television broadcasters, to launch next-generation broadband video players throughout Alliance Atlantis' Web properties with the Maven Internet TV Platform[TM]. The new players will be deployed on Alliance Atlantis' online channels that include FoodTV.ca, HGTV HGTV Home and Garden Television .ca and Slice.ca. Alliance Atlantis offers Canadians 13 well-branded specialty television channels boasting targeted, high-quality programming. The company also co-produces and distributes the hit CSI franchise The term " franchise" is commonly used to describe a number of related American television programs created by Anthony E. Zuiker and originally broadcast on CBS, all of which deal with forensic scientists as they unveil the circumstances behind mysterious and unusual deaths and and indirectly holds a 51 percent limited partnership interest in Motion Picture Distribution LP, a leading distributor of motion pictures in Canada, with a presence in motion picture distribution in the United Kingdom and Spain. Alliance Atlantis selected the Maven Internet TV Platform to enable rapid and efficient updates to its online video content and advertising offerings. Needing to keep its Internet and cable television programming in tight alignment, Alliance Atlantis leverages the Maven platform to quickly respond to changing audience interests and advertiser requirements across a diverse network of video channels. Maven enables Alliance Atlantis to easily deliver unique and differentiated video user experiences to its online audience, offer its advertisers a powerful new set of customization capabilities and measure the effectiveness of its programming and advertising through a detailed and intuitive analytics interface. "Video deployment on our sites is growing exponentially, and the monetizing opportunities around that growth are critical for the long-term success of our broadband channels," said Claude Galipeau, senior vice president of Digital Media for Alliance Atlantis. "We chose Maven because it offers a mature and scaleable solution for advertising as well as incredible design capabilities." "We're excited to partner with a cutting-edge media company like Alliance Atlantis," said Hilmi Ozguc, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Maven Networks. "With Maven, Alliance Atlantis can now offer compelling new capabilities to its advertisers and increase its audience reach through online affiliate syndication. We look forward to working with Alliance Atlantis to power a new generation of Internet TV offerings." About Maven Networks Maven Networks (www.maven.net) is powering the Internet TV revolution. As a critical technology partner, Maven enables professional media companies to quickly and easily create, distribute and profit from direct-to-consumer Internet TV channels and networks. The Maven Internet TV Platform[TM] is used by industry-leading organizations around the globe such as 20th Century Fox, CBS's CSTV CSTV College Sports Television CSTV Copy Salary Table Version , Gemstar-TV Guide, Hearst, Sony Pictures Television Sony Pictures Television, Inc. (SPT) is an American television production and distribution company. It is a subsidiary of Sony Pictures Entertainment. In turn, the latter is part of the Japanese conglomerate Sony. and Univision Online. About Alliance Atlantis Communications Alliance Atlantis offers Canadians 13 well-branded specialty television channels boasting targeted, high-quality programming. The Company also co-produces and distributes the hit CSI franchise and indirectly holds a 51% limited partnership interest in Motion Picture Distribution LP, a leading distributor of motion pictures in Canada, with a presence in motion picture distribution in the United Kingdom and Spain. The Company's common shares are listed on the Toronto Stock Exchange Toronto Stock Exchange (TSE) Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options. - trading symbols Trading symbol See: Ticker symbol AAC (Advanced Audio Coding) An audio compression technology that is part of the MPEG-2 and MPEG-4 standards. AAC, especially MPEG-4 AAC, provides greater compression and better sound quality than MP3, which also came out of the MPEG standard. .A and AAC.B. The Company's Web site is www.allianceatlantis.com. |
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