Alliance/Rock-Tenn Invests in RFID Retail Service Provider, GOLIATH Solutions.WINSTON-SALEM, N.C. -- Alliance, a leading developer of in-store marketing and display solutions and a division of Rock-Tenn Company (NYSE NYSE See: New York Stock Exchange : RKT RKT Rocket RKT RockSim file (Apogee Components rocketry simulation program file extension) RKT Resource Kit Tools ), announced that it has made a financial investment in GOLIATH Solutions. GOLIATH provides RFID-based information systems that track and report on retail display programs and has entered a multi-year agreement to install its system at over 5,000 Walgreens, the nation's largest drugstore chain. GOLIATH will utilize the Alliance funding to enhance its research and development efforts. The patented GOLIATH tracking system uses RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna. technology to electronically capture when, how long and approximately where displays are placed in store. When combined with a retailer's point-of-sale information, the GOLIATH data can help retailers and consumer product manufacturers design and implement displays that are proven to drive sales. Larry Shutzberg, Vice President and Chief Information Officer of Rock-Tenn Company, has joined the GOLIATH Board of Advisors charged to help grow the company's business and technology strategies. According to Jim According to Jim is an American situation comedy television series originally broadcast by ABC. The show premiered with little publicity in October 2001, following the surprise hit comedy My Wife and Kids. Einstein, Alliance Executive Vice President and General Manager, "This investment is part of the Alliance strategic commitment to provide our customers with a competitive advantage through promotional excellence. Our GOLIATH partnership will help optimize in-store marketing by connecting promotion tracking and POS (1) See point of sale and packet over SONET. (2) "Parent over shoulder." See digispeak. POS - point of sale metrics with innovative display and merchandising solutions. This goes beyond retail display compliance. The goal is to enhance promotion effectiveness and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). by developing and implementing display programs that are more relevant to brands, consumers and retail environments." According to Robert Michelson, GOLIATH CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , "We are delighted to have the financial and strategic development support from Alliance / Rock-Tenn Company. Alliance is an established POP industry leader and retail solutions innovator. Our partnership has helped to advance the GOLIATH goal to revolutionize how we measure in-store marketing." About Alliance, a Division of Rock-Tenn Company: Alliance is a leading in-store marketing solutions provider that develops both promotional and permanent displays and packaging programs supported by innovative marketing services for major consumer packaging goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. companies and retailers. Rock-Tenn Company provides marketing and packaging solutions to consumer products companies at low costs, with combined pro forma As a matter of form or for the sake of form. Used to describe accounting, financial, and other statements or conclusions based upon assumed or anticipated facts. The phrase pro forma net sales of $2.1 billion and operating locations in the United States, Canada, Mexico, Argentina and Chile. The Company is one of North America's leading manufacturers of packaging products, merchandising displays and bleached and recycled paperboard. For additional information, visit Alliance at www.alliancerocktenn.com. About GOLIATH Solutions: Chicago based GOLIATH Solutions, is the industry leader in designing and delivering RFID based information systems that track and report the presence/value of displays in retail stores. GOLIATH provides a combination of patented technology; data analytics and marketing services capabilities to support its retailer and consumer packaged good manufacturing clients in optimizing their sales and profits. The retail channels targeted for GOLIATH deployment include: chain-drug, grocery, mass merchandise and convenience stores, and could potentially grow to include other specialty outlets. The GOLIATH leadership team includes senior executives with backgrounds from Kraft Foods, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) and Information Resources Inc. For additional information, visit GOLIATH Solutions at www.goliathsolutions.com. |
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