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AllerDays Website Helps Patients Get Educated About Allergies.


KANSAS CITY Kansas City, two adjacent cities of the same name, one (1990 pop. 149,767), seat of Wyandotte co., NE Kansas (inc. 1859), the other (1990 pop. 435,146), Clay, Jackson, and Platte counties, NW Mo. (inc. 1850). , Mo.--(HealthWire)--June 27, 1996--When it comes to educating patients about allergies Allergies Definition

Allergies are abnormal reactions of the immune system that occur in response to otherwise harmless substances.
Description

Allergies are among the most common of medical disorders.
, doctors now can prescribe pre·scribe
v.
To give directions, either orally or in writing, for the preparation and administration of a remedy to be used in the treatment of a disease.
 a strong dose of Internet surfing.

Today Hoechst Marion Roussel launched the AllerDays Resource Center on the Internet's World Wide Web (http:/www.allerdays.com/) -- an information and educational web site dedicated to helping allergy patients better understand and cope with allergies.

Visitors to AllerDays on the Web can learn why allergies cause specific physical reactions, how to identify the many different causes of allergic reactions allergic reaction
n.
A local or generalized reaction of an organism to internal or external contact with a specific allergen to which the organism has been previously sensitized.
, and how to choose an allergy specialist. Other sections of the site offer tips for living better with allergies, pollen information, and lists of common allergens. Visitors also can join an allergy discussion group sponsored by AllerDays -- an important E-mail-based forum on the Internet -- for allergy sufferers to exchange information, ideas, and experiences with each other.

AllerDays on the Web also features a gallery showcasing allergy-related artwork, and invites visitors to submit their own drawings and collages. On the lighter side, there are the animated chronicals of Armand -- AllerDays' very nose-y mascot MASCOT - Modular Approach to Software Construction Operation and Test: a method for software design aimed at real-time embedded systems from the Royal Signals and Research Establishment, UK.  for allergy sufferers everywhere. Future plans call for contests, games, and interactive surveys and questionnaires.

Individuals connected to the Internet's World Wide Web can access AllerDays by typing http://www.allerdays.com/in their browser software.

Hoechst Marion Roussel, a world leader in pharmaceutical-based health care, is dedicated to extending and enhancing human life through the discovery, development, manufacture and sale of pharmaceutical products. Hoechst Marion Roussel, with global headquarters in Frankfurt, Germany, is a member of the Hoechst Group. Hoechst Marion Roussel North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  is headquartered in Kansas City, Mo. -0-

NOTE TO EDITORS: To receive a copy of this release or any recent release via fax, call Hoechst Marion Roussel's automated news fax line at 1-800/556-7422 or 816/966-3434. 1170K6

PHOTO NOTE: Photo of AllerDays Website Main Page available via Wieck Photo DataBase to any newspaper or media outlet with telephoto receiver, or electronic darkroom darkroom,
n a completely lightproof room or cubicle that is used in the processing of photographic, medical, and dental films. See also safe light.
 that can accept overhead transmissions. To electronically retrieve photo free of charge, call 214/392-0888.

CONTACT: Hoechst Marion Roussel

Renee Geojean, 816/966-4000

E-mail: usmarfh7@ibmmail.com.
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 27, 1996
Words:351
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