Allenbaugh Named Head of SAFECO Marketing; Brings Experience and Energy to the Job.Business Editors SEATTLE--(BUSINESS WIRE)--May 7, 2001 SAFECO (Nasdaq:SAFC SAFC South Australian Film Corporation SAFC Sunderland Association Football Club SAFC Securities America Financial Corporation SAFC South Australia Film Corporation SAFC Stirling Albion Football Club (UK) ) today tapped veteran marketing executive Bruce Allenbaugh as senior vice president in charge of Corporate Marketing. "Bruce will bring us a different perspective and innovative ways to support our agents and sell our products," said SAFECO CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Mike McGavick Michael S. "Mike" McGavick (born February 7, 1958 in Seattle, Washington) is a former American business executive and a graduate of the University of Washington. McGavick was a Republican candidate for the US Senate seat held by Maria Cantwell in the 2006 election, but . "As part of our leadership team, he will apply his experience in traditional and online marketing, advertising and product development to help SAFECO return to excellence." Allenbaugh's experience includes marketing and advertising leadership positions within several well-known companies, including Pepsi-Cola, Nextlink (now XO Communications XO Communications is a United States telecommunications firm and one of the largest Competitive Local Exchange Carrier (CLEC) in the country. It is owned by XO Holdings, Inc OTCBB: XOHO. ) and Avenue A, an early leader in the online advertising and marketing industry. "I'm looking forward to taking on this new challenge with SAFECO," said Allenbaugh. "It's a great company with enormous potential. I'm eager to find ways to energize en·er·gize v. en·er·gized, en·er·giz·ing, en·er·giz·es v.tr. 1. To give energy to; activate or invigorate: "His childhood the brand, products and distribution efforts." Several of his previous positions included growing sales and account development. "We brought Bruce on board as an investment in our distribution efforts," explained McGavick. "We see our independent agency force as key to our long-term success, and Bruce will work with agents to determine the best ways to market our products." Founded in 1923, Seattle-based SAFECO and its more than 17,000 independent agents and financial advisors provide insurance, investment and related financial products to individual and business customers throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . |
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