Allen Shoup, Chairman and CEO, Long Shadows Vintners Enhances Program at MKF Research 2007 Executive Wine Summit.

Panel on Green Winery Architecture Also Adds Speaker

ST. HELENA, Calif. -- Allen Shoup, Chairman and CEO of Long Shadows Vintners, a collection of winery partnerships located in Washington, will augment the impressive list of prominent wine industry speakers at the MKF Research 2007 Executive Wine Summit at the Villagio Inn, Yountville, May 3 - 4, 2007. Shoup will join other wine industry veterans on the gala dinner panel, entitled "What I Have Learned in the Wine Business," where he will share his personal insights about his extended career during the ups and downs of the wine business.

Recognized as one of the founding fathers of the Washington wine industry, Shoup garnered worldwide fame for Washington wines, particularly those from the Columbia Valley, an appellation named and registered under his guidance. As the long-time Chairman and CEO of Ste. Michelle Wine Estates, he developed Stimson Lane, Columbia Crest, Domaine St. Michelle, Snoqualmie Winery, among others. Also under Shoup's direction, California wineries and vineyards were acquired, including Villa Mt. Eden and Conn Creek Wineries in Napa Valley. In the international arena, he developed Chilean, Australian and French brands, as well as Washington-based joint ventures with Germany's famed Dr. Loosen and Tuscany's Piero Antinori.

After twenty years at the helm of the Stimson Lane wine group, Shoup "retired" to pursue his personal dream of forming a joint venture in Washington with highly acclaimed winemakers from different regions of the world. From this vision, he has established a coterie of individually owned and managed wineries that reflect the status and acclaim of each vintner. He named the venture "Long Shadows Vintners," in tribute to this select group who shape the industry with their benchmark wines and wineries.

In addition to Shoup, MKF Research also announced another new panelist to the program. Rob Sinskey of Robert Sinskey Vineyards will participate in the Breakout Session on May 4th, entitled "Green Winery Architecture." "Sustainable winegrowing is enabling wineries to preserve their environments while improving efficiency by minimizing their resource footprints," stated Barbara Insel, Managing Director for MKF Research. "This panel will explore how wineries have adapted to 'green architecture,' the impact on winemaking and the integration of architecture, winegrowing and lifestyle."

"Many wineries have already utilized principles of sustainable design in leveraging site, materials and other elements," said Cynthia Lohr of J. Lohr Vineyards & Wines who will moderate the panel. Other panelists include:

* Joe Chauncey, Principal, Boxwood Architecture and LEED-certified. Notable for its sustainable architecture projects, his firm designed the first winery registered with the U.S. Green Building Council.

* Kevin George, Founder and President of Articulate Design, Inc. and Designer of the website, Lexus Hybrid Living. Focusing on eco design lifestyle, Hybrid Living celebrates living life with minimal impact on the earth while enjoying maximum luxury, comfort and style.

* Andy Hall, Hall & Bartley Architecture & Planning. The firm has been in Santa Rosa for 25 years and is one of the leading architects specializing in wineries, having been involved with about 40 wineries throughout California.

* Robert Sinskey, Proprietor, Robert Sinskey Vineyards, runs a 100 percent organically certified winegrowing operation in Napa Valley. The winery generates most of its energy through solar and bio-diesel.

"What's most fascinating about the parallels between the wine industry and sustainable architecture are that they are both aspirational, lifestyle pursuits; both are born of natural, existing materials; and both capitalize on a long-term vision and model for success," said Lohr. "Whether retrofitting existing facilities or designing green from the ground up, the wine industry is looking to communicate inspiration and best practices to make sustainability a more influential part of the production/lifestyle equation."

Interested wine industry principals and senior executives may request an invitation by visiting the website, http://www.mkfresearch.com or emailing Kerry Seastrand at [e-mail] or by phone at 707.967.5323. The cost is $1,050 for the summit and $150 for the gala dinner, which cannot be attended separately. Last year was sold out. Capacity is limited.

A PDF of the MKF 2007 Executive Wine Summit Program is Available Upon Request