Allen Marketing announces GuestTrack Web Profile and Tracking Software enhanced.RALEIGH, N.C.--(BUSINESS WIRE)--Sept. 20, 1996--Allen Marketing Group, Inc., Raleigh, has released a new version of the GuestTrack software package that increases the flexibility to create "personalized" World Wide Web sites -- sites that change according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the user's profile of preferences. The GuestTrack software package turns a normal Web site to one that displays customized pages. It assigns each person who registers in a guest book a unique identification number. This ID is used to access a profile database of information the users key in about themselves. Instead of having the user try (usually unsuccessfully) to remember a login name and password, a GuestTrack site automatically recognizes a registered user upon their return. This ID allows the Web developer to personalize the Web experience as the user navigates through the site each time they return using their bookmark A stored location for quick retrieval at a later date. Web browsers provide bookmarks that contain the addresses (URLs) of favorite sites. Most electronic references, large text databases and help systems provide bookmarks that mark a location users want to revisit in the future. . The new features of GuestTrack include new HTML scripting HTML Series The W3C HTML standard includes support for client-side scripting. It defines how locally executable scripts may be used in a web page. A particular client-side application, such as a web browser, may support several script languages. commands for customizing pages and a new e-mail login capability. The new HTML scripting commands create customized pages based on information in the profile database. This can be used for a wide variety of purposes. For example, certain sections of a Web site can be shown only to those who expressed interest in that topic, or local information can be displayed only to those in the user's location. This can focus a user's attention on only those things that they want to see and facilitates inquiries and purchases. The e-mail login capability enables users to enter their e-mail address See Internet address. e-mail address - electronic mail address to retrieve their unique GuestTrack ID when accessing the site from a computer other than their own or when changing Web browsers The following is a list of web browsers. Historical Historically important browsers In order of release:
GuestTrack also collects information for demographic analysis. As each person navigates through the site, their "clickstream The trail of mouse clicks made by a user performing a particular operation on the computer. It often refers to linking from one page to another on the Web. " -- where on the site they go and how long they stay there -- is saved in a log file that includes their GuestTrack ID. This log file, combined with the profile database of real demographic and psychographic In the field of marketing, demographics, opinion research, and social research in general, psychographic variables are any attributes relating to personality, values, attitudes, interests, or lifestyles. They are also called IAO variables (for Interests, Attitudes, and Opinions). data, can be used to target frequent users and develop new content for the site that would appeal to them. The license fee for GuestTrack is $1,000. It runs on all popular UNIX UNIX Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics). platforms. More information about GuestTrack is available at http://www.allen.com, or contact: Allen Marketing Group, Inc., 5540 Centerview Drive, Suite 411, Raleigh, NC 27606, 919-859-5619, phone; 919-851-2969 fax; http://www.allen.com web@allen.com CONTACT: Allen Marketing Group, Raleigh Cliff Allen, 919/859-5619 cliff@allen.com |
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