Allegro Associates Tapped for Technology Professional Services Association Certified Partner Program.

Demand Generation Experts Join Prestigious Service Provider Network

SAN DIEGO -- The Technology Professional Services Association (TPSA), the technology professional services industry's premier organization, today announced the selection of Allegro Associates as a TPSA Certified Partner. Under the TPSA Certified Partner Program, association members are offered the resources of service providers specializing in areas of technology professional services management such as service strategy, service marketing, service sales, and service portfolio development.

Allegro Associates offers marketing consulting in demand generation for technical professional services organizations.

"Allegro's specialized marketing expertise in the very important area of demand generation is a great example of the advanced level of service providers being cultivated by the TPSA Certified Partner Program as a benefit for TPSA member companies," said Thomas Lah, TPSA Executive Director.

"TPSA is the only organization that focuses on the strategic issues facing professional services organizations and offers business models for ways to address them. Marketing is rarely seen in technical professional services as strategic and through this partnership, we hope to elevate how marketing is viewed and demonstrate the value that services marketing can bring to an organization," said Kathy Macchi, principal, Allegro Associates.

The Certified Partner Program is one of several new partner programs that TPSA will unveil in the coming months. The association is assembling a network of business partners to extend the reach of its program portfolio and add value for members. Poised to assist members with the challenges of building and optimizing technology professional services organizations, TPSA partners possess a vast array of talent, expertise, and experience. TPSA is carefully choosing partners to provide assistance to its members in major disciplines such as strategy, operations, sales, marketing, engineering, and delivery.

For more information on TPSA partners and for companies interested in being considered for the TPSA Certified Partner program, contact TPSA at [e-mail]. For professional services community resources including important industry news and key financial trends, TPSA programs and member benefits, visit www.tpsaonline.com.

About Allegro Associates

Allegro Associates specializes in demand generation for technical professional services organizations. Marketing professional services requires a different approach than traditional product marketing. When done correctly, it can add dollars not only to the professional service organization but contribute significantly to additional product sales. To compete for and win the most profitable work, professional service providers must rethink familiar marketing practices and focus their marketing strategies on the issues that really matter to clients. For more information on Allegro Associates, please contact Kathy Macchi at [phone].

About TPSA

The Technology Professional Services Association (TPSA) is the first and only organization for executives who create, produce, deliver, manage, measure, and optimize technology services in the world's leading corporations. Member companies represent a diverse group of market segments including hardware and software products, systems integration, on-demand hosted applications, and value-added solutions. Through membership collaboration and management expertise, TPSA provides the information, concepts, models, and best practices required for success in the critical professional services component of the technology enterprise.

Leveraging its influential membership, TPSA serves as a pre-eminent thought leader and issues advocate, providing insights and trends analysis to the media, industry and business community-at-large on all matters related to technology professional services. Among its member programs, TPSA offers a Benchmark Survey with peer-group specific and industry average metrics, and The Service 50, an aggregation and analysis of publicly reported financial data, with a focus on trends in services revenues, margins, and contributions to total corporate revenue.

TPSA is part of the Point B group of associations. For over 16 years, Point B has successfully managed industry groups, including the Service & Support Professionals Association (SSPA). More information on TPSA can be found at www.tpsaonline.com.