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Allegiant's New Image Takes Flight; New Livery for Allegiant Air Fleet Evokes ``Sun'' Destinations, New Home and New Outlook.


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Business Editors/Travel Writers

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LAS VEGAS--(BUSINESS WIRE)--Nov. 24, 2003

Paint Scheme Includes Airline's Website Address For Low Fare

Flights and Vacation Packages to Las Vegas Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States.  

Allegiant Air Allegiant Air is an American low fare airline, owned by Allegiant Travel Co. (NASDAQ: ALGT), headquartered in Las Vegas, Nevada, USA. The airline operates scheduled and charter flights from focus cities at Las Vegas' McCarran International Airport, Orlando Sanford  jets are now taking off from its home in Las Vegas and other airports around the US and Mexico with bright new colors and a new livery LIVERY, Engl. law. 1. The delivery of possession of lands to those tenants who hold of the king in capite, or knight's service. 2. Livery was also the name of a writ which lay for the heir of age, to obtain the possession of seisin of his lands at the king's hands. F. N. B. 155. 3. , one of the most visible aspects of an airline evolving into a mature low fare carrier with its own personality.

The aircraft paint design emphasizes the airline's 'sun' destinations, its new Las Vegas home, and the convenience of its website for low fares and vacation packages to Las Vegas.

"Changes in the design of our aircraft livery Aircraft livery referrers to the livery used to paint aircraft. Types of livery
Heritage or Retrojet
Heritage Aircraft are painted in the livery an airline used in the past.
 are essential to refining our corporate image and keeping our look fresh and current," said Maurice J. Gallagher, President and Chief Executive Officer of Allegiant. "The colors are strong and the design is clean. It is a modern look that retains the sunburst symbol of Allegiant's heritage, evocative of the warm 'sun' leisure destination that is Las Vegas and our charter destinations."

The new livery has a bold, contemporary look that was created for the airline by Tiami Designs, Atlanta, Georgia. The design incorporates the airline's new logo, adopted last summer. Allegiant has retained its core colors and features. The white fuselage is now covered by large blue billboard letters. The lower-case letters, a classic modern sans serif Short horizontal lines added to the tops and bottoms of traditional typefaces, such as Times Roman. Contrast with sans-serif.

, emphasize Allegiant's focus on friendly, personal service that is the core of Allegiant's identity.

"It may be cliche, but this livery really does Warren Trotter, better known as Really Doe, is an American rapper from Chicago, Illinois. He is affiliated with Kanye West and his G.O.O.D. Music family and label. Discography
Songs
  • "Day By Day"
  • "Plastic"
  • "The Love"
 represent more that just a new coat of paint," said Gallagher. "This new brand identity refreshes the original Allegiant symbol, making a bolder statement, boasting a higher level of recognition, and reflects our growth strategy."

The company's web address is an important element of the fresh look, underscoring Allegiant's easy-to-use, secure web booking capability for flights and air and hotel vacation packages to Las Vegas, and its commitment to airline and online convenience, the company said.

Since February of this year, Allegiant Air has added five new routes linking Las Vegas with cities in the West and mid-west, entered long-term charter contracts for service to Reno/Lake Tahoe and Laughlin, Nevada Laughlin is a census-designated place (CDP) in Clark County, Nevada, United States. As of the 2000 census, the CDP population was 7,076, and its population was estimated at 8,629 in 2006. Laughlin is a port located on the Colorado River 94 miles (152.3 km) south of Las Vegas.  as well as vacation destinations in Mexico and the Dominican Republic Dominican Republic (dəmĭn`ĭkən), republic (2005 est. pop. 8,950,000), 18,700 sq mi (48,442 sq km), West Indies, on the eastern two thirds of the island of Hispaniola. The capital and largest city is Santo Domingo. , ordered and taken delivery of additional aircraft, recruited airline industry veterans to key executive positions and relocated its corporate and operations headquarters to Las Vegas.

About the Company

Allegiant is an all-jet, low-fare, low cost passenger airline providing high quality customer service. At Allegiant, all seats are assigned, all travel is ticketless, all fares are one-way and a Saturday night stay is never required. The airline features 20 Las Vegas hotel properties in its Allegiant Vacations air-and-hotel vacation package program. From its base in Las Vegas, Allegiant provides non-stop service to Colorado Springs Colorado Springs, city (1990 pop. 281,140), seat of El Paso co., central Colo., on Monument and Fountain creeks, at the foot of Pikes Peak; inc. 1886. It is a year-round resort and a booming military, technological, and commercial city. , Colo.; Fresno, Calif.; Wichita, Kan.; Des Moines, Iowa “Des Moines” redirects here. For other uses, see Des Moines (disambiguation).
Des Moines (pronounced /dɪˈmɔɪn/ in English,
; Denver, Colo.; Lansing, Mich.; and Fort Collins/Loveland, Colo. The airline also operates charter service throughout the U.S. to Mexico and Canada. The carrier's charter customers include Harrah's Resorts, Apple Vacations, U.S. Forest Service, collegiate athletic organizations, film production companies and corporations.

Allegiant's fleet includes seven jet aircraft, including two130-seat MD-87s, two 164-165 seat MD-82s, and three 161-162 seat MD-83s. The airline has contracted for the purchase of additional aircraft that will be delivered later this year and in 2004.

Allegiant Air is a privately owned airline founded in 1997. The airline's headquarters are in Las Vegas.

For flight reservations and additional information about the airline visit www.allegiantair.com.

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Publication:Business Wire
Date:Nov 24, 2003
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