Allconnect Launches New Brand, New Initiatives and New Look.

ATLANTA -- Allconnect Inc., the leading provider of home connection services, unveiled its new brand as part of the company's strategy to further assist consumers during their residential relocation. The brand rollout is being launched in conjunction with a number of new marketing and business development initiatives including: consumer research, new services, new business partnerships and a new web site -- scheduled to launch later this summer.

The new look and tag line - "Getting You Plugged In" - highlights the company's position as the most widely accepted method for consumers to select, order and manage essential household services during their relocation. As a "community insider" and trusted advisor, Allconnect provides vital information and cost saving benefits to help movers evaluate and forge long term relationships as they settle into their new homes.

"Over 20 million U.S. households relocate annually. We know that moving is one of life's most stressful events and that people need assistance with a variety of services ranging from the installation of essential utilities to finding home improvement providers," said Mark Miller, Allconnect Chairman and CEO. "With just one call, we provide a simple, convenient, free service to help consumers get plugged in to their new community - providing peace of mind that their services are connected seamlessly and that they are getting the best possible value for their money."

In a survey of nearly 200,000 customers Allconnect set out to learn more about people's needs when they move.

"We wanted to hear from consumers - - to understand their points of view on several important items like product preferences, purchasing motivations, delivery times and channels of distribution. We were extremely pleased with the response rates and have already incorporated many of our findings into new products and services," Miller continued.

Among the important initial discoveries, was a better understanding of mover characteristics that enabled a deep profile of demand and motivation for different product categories and offerings. These characteristics include:

--Residence type

--Household demographics such as age and income

--Distance moved

--Geography

In addition, Allconnect discovered that consumers would react favorably to the expansion of Allconnect's complimentary "community assimilation" services. This is particularly significant when combined with the most recent HarrisInteractive customer satisfaction research, where:

--95 percent reported Allconnect made their move more convenient;

--96 percent believed Allconnect saved them time;

--and 96 percent said they were likely to use the service when moving again.

"Satisfying customers is essential to building repeat consumption and loyalty. The fact that over 80 percent of our past customers react favorably to additional services demonstrates that we have earned their trust and have a unique opportunity to further develop our relationship. We're really proud of our customer satisfaction scores," Miller stated.

Allconnect, Inc. is the leading relocation provider for new residential services. Founded in 1998 to help people during their relocation process, the company establishes a number of residential services for consumers, including power, telephone, sewer, cable television, Internet, newspaper, and lawn care all in one call, and at no cost to consumers. Allconnect partners with more than 30 power companies and service providers across the U.S. and employs over 300 associates.