AllStarCharity.com Raises More Than $350,000 for Charity Since July 2000 Launch; Site Praised By Media And Charities For Its Philanthropic Activities.

Business/Entertainment Editors

LOS ANGELES--(BUSINESS WIRE)--Feb. 26, 2001

AllStarCharity.com today announced that it has raised more than $350,000 for charitable organizations.

The site has also been praised by its participating charities and the media for its philanthropic efforts in giving 100% of the winning bids from the celebrity auction to the charity designated by the celebrity making the donation. "Since our launch in July 2000, we have been very successful in creating a charitable model that creates substantial awareness and funds for organizations within the AllStarCharity.com family. By sending 100% of every winning bid to these charitable organizations, we are truly making a difference," said Xandra LeCarner, Executive Director/General Manager of AllStarCharity.com.

AllStarCharity.com is grateful for the support of its partners at Keystone Internet Services, Paymentech and Yahoo! Auctions: "Our partners at Keystone who provide the fulfillment services and at Paymentech, who provide the payment and processing services, have been instrumental in our success. Further, by partnering with Yahoo! Auctions, our traffic is supplemented, further promoting and educating visitors about the many causes we support through our online auctions," continued LeCarner.

Some of the auction highlights have been an X-Files walk-on role, which raised $13,010 for Back To Blue, a non-profit organization dedicated to the preservation and management of California's state beaches, while Andrea Bocelli's silk scarf brought in nearly $6,000 for the Starlight Children's Foundation. Additionally, concert tickets and a backstage meet and greet session with red-hot boy band *NSYNC raised $25,010 for Challenge for the Children, an organization founded by the super group.

In a recent issue, US Magazine named AllStarCharity.com its "Best Celebrity Auction Site". The editors raved, "In a year when the business of Hollywood memorabilia and meet-a-celebrity experiences on Web auction sites boomed, Leeza Gibbons' venture took a philanthropic approach, passing all proceeds to the stars' favorite charities."

Reviews from participating charities have also been extremely positive:

"MAP has received over $35,000 because of AllStarCharity.com. Literally, eight people were given the opportunity to regain their lives and in some of the eight cases, lives were actually saved as a result of your work." -Buddy Arnold and Carole Fields, Musicians' Assistance Program

"On behalf of the Elizabeth Glaser Pediatric AIDS Foundation, I want to extend my heartfelt thanks to everyone involved with AllStarCharity.com for your tireless efforts in making this concept a successful reality. We are thrilled to report that since its inception in July 2000, AllStarCharity.com has raised over $10,500 for pediatric research and programs, helping support our efforts to improve the health and lives of children around the world." -Sherry Vrooman, Elizabeth Glaser Pediatric AIDS Foundation

"Being included in (AllStarCharity.com) has been a windfall, as you have helped us raise nearly $10,000 in a very short time. We are solicited constantly to join in other ventures, but the Sony site is, by far, the best in quality and service." -Felice Mancini, Mr. Holland's Opus Foundation

"AllStarCharity.com is so unique. You understand the importance of charity and you are truly a model for our community and the nation...you can't imagine how honored we are to be part of this endeavor. Please pass on our enormous thanks to those responsible for setting up ASC.com and especially your partners and sponsors, who are invaluable in making this wonderful endeavor possible." -Derek Alpert & Beth Goldsmith, Concern Foundation for Cancer Research

Some of the exciting items available now and coming soon include:

- Set visit to Spin City Benefiting Charity: The Creative Coalition

- Bob Dylan Signed Guitar Benefiting Charity: Society of Singers

- Grant Hill Signed Basketball Benefiting Charity: Children's Diabetes
Foundation

- Will & Grace Signed Script Benefiting Charity: Red Cross of Santa Monica

- Photo Shoot With Kathy Ireland Benefiting Charity: Musicians' Assistance
Program

- The Eagles Signed Guitar Benefiting Charity: American Oceans Campaign

- Family Law Walk-on Role Benefiting Charity: Hollywood Education Literacy
Program (HELP)

About AllStarCharity.com

Launched July 2000 in Los Angeles, California, www.AllStarCharity.com was one of the first online auction sites to offer one-of-a-kind packages based on celebrity experiences and treasured possessions to benefit virtually any charity, regardless of its size, on an on-going basis. Additionally, 100 percent of each winning bid is donated to charities designated by each participating celebrity. AllStarCharity.com is dedicated to providing a site where bidders can have fun, enjoy a once in a lifetime celebrity experience or possession and benefit worthy causes.

The AllStarCharity.com advisory board is led by co-chairpersons Bobby Colomby and Leeza Gibbons. The non-profit site is supported by Sony Broadband Entertainment under the 550 Digital Media Ventures group, and is hosted by Yahoo! Auctions. AllStarCharity.com partners donating their services include: Keystone Internet Services and Paymentech.