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AllAdvantage.com Sets Standard for Online Parental-Consent Issue; Company Receives More Than 1,000 Signed Parental-Consent Forms From Parents Every Day.


Business Editors/High-Tech Writers

HAYWARD, Calif.--(BUSINESS WIRE)--March 7, 2000

As lawmakers focus today on children's Internet Internet

Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the
 issues at the first meeting of the Child Online Protection Act Not to be confused with Children's Online Privacy Protection Act.
The Child Online Protection Act[1] (COPA)[2] is a law in the United States of America, passed in 1998 with the declared purpose of protecting minors from harmful sexual material on the
 (COPA COPA Child Online Protection Act (US internet legislation)
COPA Comerica Park (the new Tiger Stadium)
COPA Canadian Owners and Pilots Association
COPA Compañía Panameña de Aviación
) Commission in Washington, D.C., AllAdvantage.com released figures demonstrating strong support from parents for the infomediary's new parental consent Parental consent laws (also known as parental involvement or parental notification laws) in some countries require that one or more parents consent to or be notified before their minor child can legally engage in certain activities.  program.

AllAdvantage.com's parental consent program was developed in early compliance with the Federal Trade Commission's implementing regulations for the Children's Online Privacy Protection Act Not to be confused with the Child Online Protection Act.

The Children's Online Privacy Protection Act of 1998[1] (COPPA)[2] is a United States federal law, located at Title 15, Section 6501, et seq., of the United States Code.
 of 1998 (COPPA COPPA Children's Online Privacy Protection Act of 1998 (FTC) ). The COPPA regulations mandate that all Internet companies with content appealing to children implement programs to obtain verifiable parental consent before collecting, using or disclosing personal information from children.

"Although the COPPA regulations don't take effect until April 21, 2000, and there is still a two-year window following that, we have been receiving a daily average of over 1,000 signed consent forms by mail since the world-wide launch of the parental-consent program in February," said Ray Everett Church, Chief Privacy Officer and Vice President, Public Policy for AllAdvantage.com. "This is another example of how we seek to lead the industry in protecting personal privacy. We want to show everyone -- governments and industry alike -- that empowering parents to protect the privacy of their children is sound and essential public policy and good business."

AllAdvantage.com's program currently requires parents to hand-sign and return a hard copy parental-consent form to the company before new members under the age of 18 can use the company's infomediary (INFOrmation interMEDIARY) An information provider that gathers content from several sources and functions as a data aggregator for a target audience.  service. Minors who were already members of the infomediary are retroactively ret·ro·ac·tive  
adj.
Influencing or applying to a period prior to enactment: a retroactive pay increase.



[French rétroactif, from Latin
 required to obtain parental consent.

About AllAdvantage.com

AllAdvantage is an Internet infomediary. It is redefining the way consumers and advertisers communicate and do business through its proprietary Viewbar(TM) communications window. The company creates value for its members by giving them the means to profit from their online personal data while maintaining their privacy, and to obtain discounts and special deals on sponsored products and services.

This allows AllAdvantage.com to offer advertisers a channel for delivering advertising, direct marketing messages, electronic commerce, and digital products to members. The AllAdvantage.com Viewbar(TM) window, which can be downloaded free of charge on the World Wide Web, is currently available in 18 countries. For more information, visit www.alladvantage.com.
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Publication:Business Wire
Date:Mar 7, 2000
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