AllAdvantage.com Releases Mac OS Viewbar; Internet Infomediary Now Delivers Cross-Platform Benefits.Business/Technology Editors HAYWARD Hayward, city (1990 pop. 111,498), Alameda co., W Calif.; settled 1851, inc. 1876. It is an important commercial and distribution center for farm products. Manufactures include wire, plastics, metal and paper products, textiles, machinery, and motor vehicles. , Calif.--(BUSINESS WIRE)--March 7, 2000 Opens New Channel of Communication For Advertisers, Allows Mac Users To Protect & Profit From Own Online Data Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the infomediary (INFOrmation interMEDIARY) An information provider that gathers content from several sources and functions as a data aggregator for a target audience. AllAdvantage.com today announced the release of their first proprietary Mac OS Compatible Viewbar(TM) communications window. The announcement follows the recently released upgrade of its PC compatible Viewbar. The Mac Viewbar offers advertisers access to an entirely new audience and offers Mac users their first opportunity to benefit from AllAdvantage.com membership, allowing them to collect, protect and profit from their personal data and to receive targeted information based on that data. AllAdvantage.com provides online consumers a unique tool, the propriety pro·pri·e·ty n. pl. pro·pri·e·ties 1. The quality of being proper; appropriateness. 2. Conformity to prevailing customs and usages. 3. proprieties The usages and customs of polite society. Viewbar, for profiting from their personal data. By using the Viewbar, members can build their online profiles of surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. behavior. This information is kept private, but allows member to receive the advertisements, discounts, offers and other benefits that are likely to be of the greatest interest to them. With the debut of the Mac Viewbar, this service is now available to an entirely new segment of Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f . "This is the first time Mac users have been able to take advantage of our infomediary services, profit from their data, and maintain privacy online," said Gregg Stebben, Chief Internet Evangelist An Internet evangelist is a person who uses the Internet to present a religious viewpoint such as Christianity to the world. Today, there are many ministers, churches and organizations around the world who have Internet ministries and who practice evangelism on the Internet. for AllAdvantage.com. Advertisers, who turn to AllAdvantage.com for detailed knowledge about its member base and the infomediary's ability to broker one-on-one relationships between consumers and businesses, now are offered access to a previously unavailable segment of Net users via the Mac OS Viewbar. This is particularly good news for businesses where Mac penetration is particularly high; such as advertising professionals, architects, and graphic design professionals. About AllAdvantage.com AllAdvantage is an infomediary. It is re-defining the way consumers and businesses communicate and engage in commerce through its proprietary Viewbar(TM) communications window. The company creates value for its members by giving them the means to profit from their online personal data while maintaining privacy, and to obtain discounts and special deals on sponsored products and services. This allows AllAdvantage.com to offer advertisers a channel for delivering advertising and direct marketing messages, as well as e-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers. and digital products and services to our members. The AllAdvantage.com Viewbar0 window, which can be downloaded for free on the World Wide Web, is currently available in 18 countries. For more information, visit www.alladvantage.com. |
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