AllAdvantage.com Names Tobin Trevarthen Vice President, Business Development; Media Expert To Explore Infomediary's Convergence Capabilities.Business Editors HAYWARD Hayward, city (1990 pop. 111,498), Alameda co., W Calif.; settled 1851, inc. 1876. It is an important commercial and distribution center for farm products. Manufactures include wire, plastics, metal and paper products, textiles, machinery, and motor vehicles. , Calif.--(BUSINESS WIRE)--May 23, 2000 Infomediary (INFOrmation interMEDIARY) An information provider that gathers content from several sources and functions as a data aggregator for a target audience. company AllAdvantage.com today announced the appointment of industry veteran Tobin Trevarthen as Vice President of the company's Business Development department effective January 3rd, 2000. Mr. Trevarthen has been charged with creating new business opportunities for the company, as well as bringing new value to the infomediary's members and business clients. Mr. Trevarthen's Business Development team is focused on convergence, pursuing opportunities at the intersection intersection /in·ter·sec·tion/ (-sek´shun) a site at which one structure crosses another. intersection a site at which one structure crosses another. of media, technology, and entertainment. This focus on convergence allows AllAdvantage to develop projects and alliances across multiple mediums. Mr. Trevarthen has over 16 years of experience in the advertising and media industries. Prior to joining AllAdvantage.com, he served as Corporate Sales Director for Time, Inc., a division of Time Warner. While at Time, Inc., he sold strategic integrated media programs across numerous industries and was heavily involved with the sales of Time, Inc.'s new media assets and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the related programs. During his career, Mr. Trevarthen has also held executive positions at Young & Rubicam, Gannett Corporation (USA WEEKEND USA WEEKEND Magazine is a national publication distributed through more than 600 newspapers in the United States. It reaches 49 million [1] readers in 23 million households [2] every weekend. ) and the Meredith Corporation Meredith Corporation NYSE: MDP is based in Des Moines, Iowa. The company has two divisions, publishing and broadcasting. Edwin Thomas Meredith founded the company in 1902 when he began publishing Successful Farming magazine. , where he was the Senior Marketing Manager for Meredith Custom Marketing. Mr. Trevarthen also co-founded The Paradigm Network, a consortium that promotes the convergence of media, technology, and entertainment communities. About AllAdvantage.com An Internet infomediary with 6.7 million people registered to receive its service, AllAdvantage.com is redefining the way people and businesses communicate and do business through its proprietary Viewbar(tm) communications window. The company creates value for its members by making it possible for them to benefit from their online personal data while maintaining their privacy. AllAdvantage.com also offers its members discounts on sponsored products and services, along with convenient surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. tools and information tailored to their individual needs. AllAdvantage.com offers businesses a channel for delivering direct marketing, communications, electronic commerce, and digital products to members. The AllAdvantage.com Viewbar(tm) window, which can be downloaded free of charge on the World Wide Web, is currently available in 20 countries. For more information, visit www.alladvantage.com |
|
Printer friendly
Cite/link
Email
Feedback
Reader Opinion