AllAdvantage Launches AdvantageGrams, Personalized, Paid Opt-In Email to Its U.S. Members; Alliance with NetCreations Delivers Double Opt-In Messaging for Targeted Online Promotions.Business Editors HAYWARD, CA and NEW YORK--(BUSINESS WIRE)--August 15, 2000 Infomediary (INFOrmation interMEDIARY) An information provider that gathers content from several sources and functions as a data aggregator for a target audience. company AllAdvantage.com and NetCreations, Inc. (Nasdaq: NTCR), the leader in 100% Opt-In(R) email marketing, today announced the launch of AdvantageGrams, paid opt-in email messages sent to AllAdvantage's U.S. members with information about self-selected interest categories. The service uses AllAdvantage.com's double opt-in email addresses See Internet address. , which are managed by NetCreations in its PostMasterDirect.com database, and marks a further step toward a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. on-line experience for AllAdvantage.com's members. AllAdvantage members who opt in are rewarded for surfing surfing, sport of gliding toward the shore on a breaking wave. Surfers originally used long, cumbersome wooden boards but now ride lightweight synthetic boards that allow a greater degree of maneuverability. the Web based Coming from a Web server. See Web application. on their individual profiles, all in a way that maintains their privacy. They "opt-in" to receive personalized offers on the company's Viewbar(TM) software, a two-way communication Two-way communication is a form of transmission in which both parties involved transmit information. Common forms of two-way communication are:
Membership response to this initial AdvantageGrams message has been high. Within the first month, during the pre-launch phase of the program, more than 120,000 members signed up, reflecting the growing popularity of opt-in email. "This is a further development of our infomediary services," AllAdvantage Spokesperson Gregg Stebben noted, "increasing our ability to help members take advantage of some of the great deals offered on the Web. We know from surveys we've conducted that our members are highly active Internet consumers, with 93% shopping online." "We are delighted to be working with AllAdvantage.com on a new email product that rewards a responsive audience and delivers results for marketers," said Rosalind Resnick, Chairman and Chief Executive Officer of NetCreations. "AdvantageGrams will be another secure way for marketers to reach consumers effectively." About AllAdvantage.com AllAdvantage is redefining the way consumers and advertisers communicate together through its proprietary Viewbar(TM) communications window. The company creates value for its members by making it possible for them to benefit from their online personal data and maintain their privacy. AllAdvantage also offers its members discounts on sponsored products and services. AllAdvantage offers business a channel for delivering direct marketing, communications, electronic commerce and digital products to members. AllAdvantage.com has been in operation since March 1999. About NetCreations NetCreations, Inc. (Nasdaq: NTCR), the leader in 100% Opt-In(R) email marketing services, specializes in email address list management, brokerage and delivery. Through its PostMasterDirect.com service, NetCreations has conducted marketing campaigns on behalf of over 2,000 direct marketing clients to targeted consumers in its database of over 12 million 100% Opt-In(R) email addresses. These addresses belong to Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f who have requested promotional information related to specific topics of interest (opt in) and confirmed their request (double opt in). NetCreations manages opt-in email lists for more than 340 third-party Web sites including internet.com, About.com, Network Solutions, LuckySurf.com, CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , FortuneCity.com and Uproar. NetCreations protects the privacy of consumers on the Internet by not disclosing email addresses or any other personally identifiable information In information security and privacy, personally identifiable information or personally identifying information (PII) is any piece of information which can potentially be used to uniquely identify, contact, or locate a single person. to direct marketers. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that are subject to risks and uncertainties including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, reliance on key strategic alliances, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission. |
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