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AllAboutVision.com Traffic Up 50% in 2004.


NEWTOWN SQUARE, Pa -- Growing consumer demand for online eye health and vision correction information boosted AllAboutVision.com's visitor traffic by 50% in 2004, as the five-year-old site served more than 4.8 million unique visitors. LASIK LASIK laser-assisted in-situ keratomileusis.

LA·SIK
n.
Eye surgery in which the surface of the cornea is reshaped using a laser, performed to correct certain refractive disorders such as myopia.
, contact lenses, eyeglasses eyeglasses or spectacles, instrument or device for aiding and correcting defective sight. Eyeglasses usually consist of a pair of lenses mounted in a frame to hold them in position before the eyes.  and eye conditions such as glaucoma, macular degeneration macular degeneration, eye disorder causing loss of central vision. The affected area, the macula, lies at the back of the retina and is the part that produces the sharpest vision. , astigmatism astigmatism (əstĭg`mətĭz'əm), type of faulty vision caused by a nonuniform curvature in the refractive surfaces—usually the cornea, less frequently the lens—of the eye.  and cataracts were the site's most popular topics.

"More and more consumers are using search engines to research eye health and vision correction topics," said Tom Meinert, Publisher. "AllAboutVision.com's prominence in search engines leads consumers to our site, where they can find the authoritative information they're seeking."

Citings in 2004 by The Wall Street Journal and Newsweek also contributed to traffic growth, as did a newly formed relationship with the American Academy of Optometry The American Academy of Optometry (AAO) is an organization of optometrists. Its goal is to maintain and enhance excellence in optometric practice, by both promoting research and the dissemination of knowledge. , said Meinert.

Online since January 2000, AllAboutVision.com provides consumers with more than 450 pages of comprehensive, up-to-date, doctor-reviewed content. The site's five most popular sections at the close of 2004 were:
LASIK Eye Surgery: http://www.allaboutvision.com/visionsurgery/
  Contact Lenses: http://www.allaboutvision.com/contacts/
  Eyeglasses: http://www.allaboutvision.com/eyeglasses/
  Eye Conditions & Diseases: http://www.allaboutvision.com/conditions/
  Find an Eye Doctor: http://www.allaboutvision.com/eye-doctor/


AllAboutVision.com is published by Access Media Group, LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, a print and electronic communications company specializing in vision care.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 6, 2005
Words:212
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