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All-Pro Linebacker Ray Lewis Tackles Madden NFL 2005 Cover from EA Sports.


Entertainment Editors/Business Editors

REDWOOD CITY, Calif.--(BUSINESS WIRE)--May 7, 2004

Electronic Arts (Nasdaq:ERTS ERTS Electronic Arts, Inc. (stock symbol)
ERTS Earth Resources Technology Satellite (US NASA)
ERTS Embedded Real Time Systems
ERTS Enhanced Remote Transit Shed
) announced that Ray Lewis, the All-Pro linebacker from the Baltimore Ravens and the NFL's Defensive Player of the Year, has been selected to be the EA SPORTS(TM) cover athlete and spokesman for Madden NFL 2005. Reflecting the game's focus on defensive innovations this year, Lewis is the perfect representative for the cover of the best-selling football videogame franchise. Last year Madden NFL 2004 sold more than five million copies.

"I have always enjoyed working with EA SPORTS, but to be on the cover of Madden NFL 2005 is the ultimate honor," said Lewis. "With the focus on defense in the game this year, I knew it was my chance to represent the most popular sports game ever made. Madden NFL Football is the game I have always played, and I am excited to be part of the family now." Lewis' image will appear on all Madden NFL 2005 packaging and merchandising.

Lewis is one of the game's best all-around players. He finished the 2003 season with a franchise-record 125 tackles and earned AP NFL NFL
abbr.
National Football League

NFL (US) n abbr (= National Football League) → Fußball-Nationalliga
 Defensive Player of the Year honors for the second time (the first in 2000), becoming just the sixth player in NFL history to win multiple times. This past February he played in his sixth Pro Bowl in just eight years. In 2000 Lewis was only the second player in NFL history to win both the NFL Defensive Player of the Year and Super Bowl MVP (Multimedia Video Processor) A high-speed DSP chip from Texas Instruments, introduced in 1994. Officially introduced as the TMS320C80, it combines RISC technology with the functionality of four DSPs on one chip.  (for Super Bowl XXXV Super Bowl XXXV was the 35th championship game of the modern National Football League (NFL). The game was played on January 28, 2001 at Raymond James Stadium in Tampa, Florida following the 2000 regular season. ).

In its 15th year and nearly 37 million copies sold, Madden NFL Football continues to stand out as the most popular football videogame franchise of all time with a combination of innovative new features and the most authentic football gameplay. Madden NFL Football is currently displayed in the Pro Football Hall of Fame -- the only videogame to receive this honor. Madden NFL 2005, developed by EA-Tiburon, is slated to ship in August on all platforms. The game has not yet been rated by the ESRB ESRB Entertainment Software Rating Board
ESRB Estrogen Receptor Beta
ESRB Explosive Safety Review Board
.

EA SPORTS is the leading interactive sports software brand in the world. Its top-selling titles and franchises include Madden NFL Football, FIFA FIFA International Association Football Federation [French Fédération Internationale de Football Association]

FIFA n abbr (= Fédération Internationale de Football Association) → FIFA f 
 Soccer, NHL NHL Non-Hodgkin's lymphoma, see there (R) hockey, NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 LIVE basketball, MVP Baseball(TM), NCAA NCAA
abbr.
National Collegiate Athletic Association
(R) Football, and NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla. (R) racing. The EA SPORTS home page is www.easports.com.

About Electronic Arts

Electronic Arts, headquartered in Redwood City, Calif., is the world's leading interactive entertainment software company. Founded in 1982, EA posted revenues of $2.96 billion for fiscal 2004. The company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers and the Internet. In 2003, EA had 27 titles that sold more than one million copies. Electronic Arts markets its products under three brand names: EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM). EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, EA GAMES, John Madden Football and MVP Baseball are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Team names/logos are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League. Officially licensed product of PLAYERS INC. www.nflplayers.com. NBA, NCAA, NASCAR, NASCAR Thunder, NHL, MLB and FIFA are trademarks of their respective owners. All other trademarks are the property of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 7, 2004
Words:594
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