All-New Marketing Image Created for Great Plains Airlines; Carrier Taps Runyon Design for National Campaign; Federal Express Logo Designer.

Business Editors & Travel Writers

TULSA, Okla.--(BUSINESS WIRE)--Oct. 24, 2001

Great Plains Airlines, www.gpair.com, the fastest-growing airline serving the Heartland of America, announced its all-new international marketing image "makeover" by Los Angeles-based Runyon Design.

"To say that we are pleased with the new look of Great Plains Airlines is an understatement," said Jim Swartz, president and chief executive officer. "'Changing The Way You Fly' is exactly what we are doing at Great Plains Airlines, where you are only 90 minutes from any of our great non-stop destinations."

Great Plains Airlines (ZO) operates a fleet of new 32-seat Fairchild Dornier regional jet aircraft featuring all leather seats with convenient non-stop, direct service from Tulsa International Airport to Albuquerque, Colorado Springs, Nashville and Oklahoma City.

Great Plains Airlines is proud to offer Krispy Kreme(R) donuts and fresh fruit on most morning flights. Midday and evening flights feature a choice of Subway(R) sandwiches, premium cookies and assorted snacks. Beer, wine and mixed drinks, as well as soda, juice and coffee, are available on all flights.

Additionally, Runyon Design recently completed the new exterior paint scheme of the Great Plaines fleet -- at Baldwin Aircraft & Painting, Rosewell, N.M. -- with a sweeping new paint scheme of the aircraft tail featuring a completely redesigned GPA Buffalo logo.

"When we looked at the standard 'Boeing white' of the outside of the airplanes, our designers hit on making the lettering of GREAT PLAINS just about as large as will fit on the side of the aircraft," said Richard C. Runyon, president, Runyon Design, www.runyondesign.com. "We also added the www.gp.com Web address on the side of the engines. That coupled with the breathtaking new design of the Buffalo logo really makes these aircraft standout."

Richard Runyon was the original designer of Federal Express' corporate identity and introduced the color purple to the airline world.

Great Plains Airlines is the first airline in the world to paint their aircraft using "Shift Paint."

"Shift paint actually changes color 180 degrees," said Runyon, adding, "the shift occurs as micro prisms of material change the color of the environment around it, energizing the paint to actually change color."

In addition to the new outside signage and new aircraft paint scheme, Runyon Design produced all-new :30 and :15 second radio spots, which are currently airing on major stations in Oklahoma City and will be rolled out in key Great Plaines Airlines markets. A significant TV spot buy is also planned within the next 90 days.

The fastest-growing airline serving the Heartland of America, Great Plaines Airlines, www.gpair.com, connects major cities such as Albuquerque, Colorado Springs, Nashville, Oklahoma City and Tulsa with its hub bypass system.

For more additional information and reservations, call your professional travel agent or Great Plains Airlines -- toll free -- at 866/929-8646.