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All-Natural Latex Bedding Outsells Memory Foam and Air Beds.


BOULDER, Colo. -- FoamSource.com reports explosive growth on a national scale in the latex foam mattress industry for 2004 and 2005. The company states that natural latex foam bedding products are outselling memory foam Memory foam is made from polyurethane with additional chemicals that add to its viscosity level, thereby increasing its density. It is often referred to as visco-elastic polyurethane foam.  by 2-1 and the trend is continuing to grow.

Individuals interested in the principles of Green Living are partly responsible for the increased demand for natural latex bedding. FoamSource.com has reported a very positive response from media that caters to a natural lifestyle. However, the majority of the demand comes from individuals who have suffered from dust and mold allergies in their sleep. Latex is naturally hypoallergenic hy·po·al·ler·gen·ic
adj.
Having a decreased tendency to provoke an allergic reaction.


hypoallergenic (hī´pōal´urjen´ik),
adj
 and is resistant to mold, mildew mildew, name for certain fungi and protists, for the diseases they cause in various crops, and for the discoloration (and sometimes the weakening and disintegration) they cause in such materials as leather, fabrics, and paper.  and dust mites dust mite House dust mite, see there .

"The reality is that people are more interested than ever in making sure their sleeping space is natural and allergy-free," says FoamSource.com owner Fred Hermsen. "We're seeing that the gimmicks of products like air-comfort controlled beds and the distinctiveness of surfaces like memory foam are no match for a population interested in removing synthetics from the bedroom."

European consumers have traditionally been more eco-conscious in their buying patterns than Americans, as latex foam mattresses have been popular in Europe for two decades. There is now concrete evidence that the trend is catching hold in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . FoamSource.com has determined that there is a growing interest among Americans to eliminate allergens and synthetics from their sleep environment. This has led to the shift towards more natural products like latex foam.

FoamSource.com recently made the decision to change suppliers for its talalay latex mattresses and toppers in order to meet demand. The change to Latex International allows FoamSource.com to ship high-quality talalay latex bedding products throughout the United States more efficiently.

The e-store FoamSource.com is one of the largest online distributors of natural latex bedding in the United States. Its flagship retail location in Boulder, Colorado The City of Boulder (, Mountain Time Zone) is a home rule municipality located in Boulder County, Colorado, United States. Boulder is the 11th most populous city in the State of Colorado, as well as the most populous city and the county , has specialized in latex foam mattresses, toppers and pillows for twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights.
     2.
.

The Foam Source is located at: 3201 Walnut St., Boulder, CO 80301, and the website can be visited at http://www.foamsource.com. For more information contact: Stacia Synnestvedt at 303-830-0112.
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Publication:Business Wire
Date:May 2, 2005
Words:354
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