All in a Name.Will regional tech leaders ever reach a consensus on what to call the stretch of land along the coast between San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. and Santa Barbara Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. ? It seems unlikely, as the battle still rages over whether to call it the Digital Coast or Tech Coast. (Does it really matter that much?) Irvine-based Tech Coast Corp. claims it's all about "Tech" and will be launching a magazine and a "Tech Coast Initiative" June 20 in Long Beach to tout Tout To promote a security in order to attract buyers. tout To foster interest in a particular company or security. For example, a broker might tout a security to a client in the hope that the client will purchase the security. its name. The magazine, to be published annually and titled Tech Coast Magazine, will focus on coastal leaders for its inaugural issue. It will be distributed throughout the region and will have a circulation of about 60,000. Tech Coast Corp. is the venture group founded by Chip Parker that is focused on networking businesses and building a portfolio of technology companies. Its marketing arm, the Tech Coast Alliance, plans to announce on June 30 the results of its year long research indicating that the Tech Coast is the tech capital of the world, based on revenues generated and numbers of employees and companies. "This launch is all about timing," said Cameron Bussard, vice president of marketing for Tech Coast Corp. "In a relatively short period of time, the region has gone from almost obscurity to becoming the global leader in tech. It's really about to explode. But it does not have a unified voice." Meanwhile, the non-profit Digital Coast Roundtable has been operating in stealth mode Taking place in secret. It often refers to the position that startup companies take when developing a product they feel will be very competitive in the marketplace. They swear everyone to secrecy and keep a very low profile until they are ready to launch. in recent months. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. its Web site, the current president is Mike Guttentag and the chairman is outgoing Mayor Richard Riordan Richard J. Riordan (born May 1, 1930) is a Republican politician from California, U.S. who served as the California Secretary of Education from 2003–2005 and as Mayor of Los Angeles from 1993–2001. Riordan ran for Governor of California unsuccessfully in 2002. , but insiders said the organization is being restructured and will announce a new roster of speakers and board members this summer. Staff members at Digital Cost Roundtable could not immediately be reached for comment. What all the tech groups - including others like the L.A. Regional Technology Alliance and VIC VIC Victor VIC Victoria (State of Australia) VIC Victory VIC Victim (police slang) VIC Vicinity VIC Vicar VIC Vicarage VIC Virtual Information Center (APAN) - agree on is that the region has the potential to be a global leader in tech nology thanks to a diversified economic base, a talented workforce, top-notch universities, international trade infrastructure and - let's not Let's Not is a science fiction short story by Isaac Asimov. It was first published in Boston University Graduate Journal in December 1954. It was written for no payment as a favour to the journal, and later appeared in the collection Buy Jupiter. forget -alluring weather. Will the networking groups come together for the benefit of the region? "The way we like to think of ourselves in relation to the other groups is that they're boats in water, and we're the water that raises all the boats up," Bussard said. "Those other efforts are great and wonderful and necessary. We'll collaborate if it fits." Sounds like fightin' words. |
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