All about the Bling.D.E.M.O. is trying to lure online shoppers this holiday season with its "Ring in the Bling" sweepstakes. The urban-style clothing chain, part of Anaheim-based Pacific Sunwear Pacific Sunwear (also known as PacSun) is a shopping mall retail store that sells surfing and skateboarding clothing and accessories for teenagers and young adults. It was originally based in Newport Beach, California, United States. of California Inc., is playing up the promotion on its Web site. A pop-up window pop-up window n (Comput) → Popup-Fenster nt appears on the screen, where visitors can fill out a form for a chance to win a $1,000 shopping spree at the chain. D.e.m.o. has been looking to boost sales under Lou Ann Belt, who came on as president of the unit in May. The chain targets shoppers in the 16-25 age range with music-inspired clothing. Lines include Sean "P.Diddy" Combs' "Sean John Sean John is a clothing line founded by hip-hop mogul Sean Combs A.K.A Diddy,in 1998. The name is taken from Combs' first and middle given names. People representing the brand include Combs himself, rappers T.I. " and Russell Simmons' "Phat Farm Phat Farm is an urban fashion line created by Russell Simmons, the founder of Def Jam (later sold by him in 2004 for $140M), in 1992. The brand is fairly expensive and worn for fashion instead of sport. ." D.e.m.o.'s same-store sales Same-store sales is a business term which refers to the revenue generated by one of a retail chain's specific outlets during a certain period of time (often a fiscal quarter or a particular shopping season), compared to an identical period in the past, usually in the previous year. rose 2.7 percent in October and 4 percent in September--hardly the heady gains of years past, when the unit posted a 21 percent jump in same-store sales in 2003 and grew at a 6 percent pace in 2004. This fall, d.e.m.o tweaked its clothing line for guys, offering more masculine colors and a wider selection of polo shirts. The guys division has seen its struggles, with sales dropping 12 percent for the three months ended July 30 after a 9.1 percent decline in the previous quarter. Girls apparel, on the other hand, has been hot. The division's sales were up 21 percent for the three months ended July 30 after a 20 percent jump in the previous period. D.e.m.o. has been playing to the ladies by adding more merchandise, including new lingerie and perfume by Baby Phat Baby Phat is an urban fashion line of clothing and other items for women and girls designed by Kimora Lee Simmons. Besides clothing, the brand also includes accessories for phones, jewelry, shoes and clothes. It is the corporate "sibling" of the clothing brand Phat Farm. . The chain also recently launched a new brand called Akademiks Ladies, which includes jeans, sweatshirts and jackets. D.e.m.o. already has a men's version of the brand. --Orange County Business Journal |
|
||||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion