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All Time Favorite M&M's Commercial Features ``Puddy'' From Seinfeld; Half a Million Votes Cast Online.


Entertainment Editors/Business Editors

HACKETTSTOWN, N.J.--(BUSINESS WIRE)--Nov. 26, 2003

With more than 500,000 online votes tallied, M&M's(R) Chocolate Candies announces America's all-time favorite M&M's(R) commercial since 1954 - "Switch," starring Patrick Warburton Patrick J. Warburton (born November 14, 1964) is an American television actor and voice artist. He is best known for his television roles of David Puddy on Seinfeld, the title role on the live-action version of The Tick . The re-debut of "Switch" will air during Macy's Thanksgiving Day Parade and run through December 31.

In the comical spot, Patrick Warburton, known for his surly character David Puddy David Puddy, usually just called Puddy, is a fictional character played by Patrick Warburton in the situation comedy Seinfeld. He is the on-and-off boyfriend of the character Elaine Marie Benes.  on Seinfeld, is troubled when he finds Red, Yellow and Crispy eating bags of M&M's(R) Chocolate Candies. He deadpans, "You don't eat your own kind. It's unnatural." To placate him, the spokescandies switch bags; however, Patrick ends up confiscating all the bags saying, "It's just disturbing."

"The 'Switch' spot, which was created by BBDO BBDO Batten, Barton, Durstine & Osborn
BBDO Bringing Biogeographic Data Online
 in 1999, received an overwhelming response," said Douglas Milne, Senior Marketing Manager, M&M's(R). "With more than 60 years of history as a sweet staple of American life and culture, M&M's(R) Chocolate Candies has become a part of the daily landscape, and it is exciting to see so many people embrace and celebrate their favorite chocolate candy."

By logging onto http://www.mms.com, voters cast a ballot for their all-time favorite M&M's(R) commercial, choosing from 36 spots that have aired since 1954 when the M&M's characters were first introduced. The runners-up included these favorite commercials:

-- "Trailer": A production assistant walks into Green's trailer

when she's changing. He gets an eyeful eye·ful  
n.
1. A complete view.

2. One that is pleasing to the sight, especially an attractive person.

3.
 of chocolate and finds

it hard to take his eyes off of her. The fix? He's gotta buy a

bag of M&M's(R) Chocolate Candies.

-- "Hotel": A hotel guest excited about his room's amenities is a

little freaked out by the complimentary chocolate on the

pillow: the talking Red M&M's(R) Chocolate Candy, who wants to

turn on the TV instead of going to sleep.

-- "Faint": Red & Yellow come face-to-face with the big guy,

himself--Santa Claus. The spokescandies and Santa can't

believe their eyes and simultaneously faint.

M&M's(R) fans can still log on to http://www.mms.com to view commercials from the last 60 years and participate in the M&M's(R) worldwide scrapbook A Macintosh disk file that holds frequently used text and graphics objects, such as a company letterhead. Contrast with "clipboard," which is reserved memory that holds data only for the current session.  by posting their most cherished M&M's(R) moments. The online scrapbook has captured the memories of M&M's fans across the globe from potty training to proposals to tattoos all with the candy that "melts in your mouth, not in your hands"(TM).

M&M's(R) are a product of MASTERFOODS USA. MASTERFOODS USA, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  food, snack and pet care operations of Mars, Incorporated Mars, Incorporated is a world-wide manufacturer of confectionery, pet food and other food products with US$21 billion in annual sales in 2006. Headquartered in McLean, Virginia, USA, the company is entirely owned by the Mars family, making it one of the largest privately owned U.S. , is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, pet care and snack segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, MASTERFOODS USA owns some of the world's favorite brands including TWIX(R) Brand, SNICKERS
''This entry is about the confectionery named Snickers. For other uses, see Snickers (disambiguation).


Snickers is a sweet bar made by Mars, Incorporated.
(R) Brand, UNCLE BEN'S
This article is not to be confused with Benjamin Parker, or Uncle Ben.


Uncle Ben’s is a brand name for parboiled (“converted”) rice and related food products. Owned by Mars, Inc. in the U.S.
(R) Brand, KAL KAN Brand, PEDIGREE(R) Brand Food For Dogs, WHISKAS(R) Brand Food For Cats.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 26, 2003
Words:498
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