All Statewide Fresh Choice Restaurants Serve Up A Variety of ``California Grown'' Menu Items.SACRAMENTO, Calif. -- Major self-service restaurant chain helps launch popular agricultural program into food service industry All 37 Fresh Choice restaurants located throughout California now offer more than 20 "California Grown" menu options as part of a special partnership that begins today. Committed to tasty, fresh, high-quality food at an economical price since its inception in 1986, Fresh Choice is helping launch the statewide "California Grown" program into the food service industry. The promotion will continue through September 30, 2004. "Our guests clearly like to make their own choices when it comes to providing healthful health·ful adj. 1. Conducive to good health; salutary. 2. Healthy. health  ful·ness n. and flavorful food for their families," said Tim O'Shea This article is about the American basketball coach. For the former English football (soccer) player, see Tim O'Shea (footballer). Tim O'Shea is the current head coach of the men's basketball team at Ohio University. , Fresh Choice president & chief operations officer. "Partnering with 'California Grown' to showcase the state's delicious products in our restaurants was an easy choice for us. We can't wait to watch our guests vote for their locally grown favorites every time they help themselves to second servings. " As part of its extensive selection of freshly prepared pastas, soups, pizza, baked goods and desserts, as well as the elaborate salad bar, Fresh Choice restaurants will offer clearly labeled "California Grown" items, some of which include the following: cheese, cling peaches, garlic, grapes, milk, raisins, strawberries, tomatoes, walnuts and wine. "While the 'California Grown' program is already strongly supported by virtually every grocery retailer in the state, we're thrilled to partner with Fresh Choice restaurants to help launch our involvement in the food service industry," said Scott Horsfall, chief operations officer of the Buy California Marketing Agreement (BCMA BCMA British Columbia Medical Association BCMA British Complementary Medicine Association BCMA Bar Code Medication Administration BCMA Black Consciousness Movement of Azania BCMA British Country Music Association BCMA Board-Certified Master Arborist ) that oversees the "California Grown" program. "We want to educate California consumers about the importance of choosing locally grown products and the sizable impact everyday choices - like which restaurant to visit or menu item to select - have on the state's economy." The economic impact of choosing California grown products is significant. In fact, a study conducted last year(1) showed that if Californians were to shift their purchases of California grown products by just 10% annually, it would result in 5,565 new jobs throughout the state and nearly $1.38 billion in additional spending due to increased business activity. (1) Commissioned by the BCMA, the study was conducted in July 2003 by Dennis H. Tootelian, Ph.D., professor of marketing and director of the Center for Small Business in the College of Business Administration at California State University, Sacramento California State University, Sacramento, more commonly referred to as Sacramento State or Sac State, is a public university located in the city of Sacramento, California, USA. It is part of the California State University system. . About Fresh Choice Fresh Choice, Inc. operates self-service, salad buffet-style restaurants that emphasize quality, freshness and value. It has blossomed from a single location opened in 1986 to 43 restaurants under the Fresh Choice and Zoopa brand names. The restaurants are located in California (37), the state of Washington (2) and Texas (4). In addition, the company operates one Fresh Choice Express restaurant, one dual-branded Fresh Choice Express and licensed Starbucks retail stores and one stand-alone licensed Starbucks retail store in Texas. For more information, please visit the Fresh Choice, Inc. Web site at www.freshchoice.com or call Diane Manning at 510-834-1400. About The Buy California Marketing Agreement The Buy California Marketing Agreement is a joint effort of agricultural industry groups representing the products of California's farms, ranches, forests and fisheries. Working as an advisor board to the California Department of Food and Agriculture California Department of Food and Agriculture, which was established in 1919 by the California Legislature,[1] works in partnership with the agricultural industry and other governmental agencies to regulate various aspects dealing with food and agriculture related , BCMA brings together industry and government resources to increase the awareness, consumption and value of California agricultural products, helping the state's consumers enjoy the best of the California lifestyle. The "California Grown" campaign is funded through public and private contributions by the U.S. Department of Agriculture, the California Department of Food and Agriculture, and the following California agricultural organizations This is a list of agricultural organizations. International
--California Apple Commission --California Aquaculture aquaculture, the raising and harvesting of fresh- and saltwater plants and animals. The most economically important form of aquaculture is fish farming, an industry that accounts for an ever increasing share of world fisheries production. Association --California Asparagus asparagus, perennial garden vegetable (Asparagus officinalis) of the family Liliaceae (lily family), native to the E Mediterranean area and now naturalized over much of the world. Commission --California Avocado Commission --California Cherry Advisory Board --California Cling Peach Board --California Cut Flower cut flower n. Any of various showy flowers used in fresh arrangements. Commission --California Fig Advisory Board --California Forest Products Commission --California Garlic Producers Association --California Kiwifruit ki·wi·fruit n. The fruit of the kiwi plant. Commission --California Milk Advisory Board --California Nectarine nectarine (nĕk'tərēn`), name for a tree (Prunus persica var. nectarina) of the family Rosaceae (rose family) and for its fruit, a smooth-skinned variety of the peach. Administrative Committee --California Olive Committee --California Peach Commodity Committee --California Pear Advisory Board --California Plum Marketing Board --California Poultry Federation --California Raisin raisin, in botany and cooking raisin, dried fruit of certain varieties of grapevines bearing grapes with a high content of sugar and solid flesh. Although the fruit is sometimes artificially dehydrated, it is usually sun-dried. Marketing Board --California Salmon Council --California Sheep Commission --California Strawberry Commission --California Table Grape Table grapes are grapes intended for consumption while they are fresh, as opposed to grapes grown for wine production, juice production, or for drying into raisins. Depending on the market for wine and table grapes, low quality wine may contain some grapes that could also be sold Commission --California Tomato Commission --California Walnut Commission For more information, visit www.californiagrown.org. |
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