All Right Here With Us.

Institution: Ulster Savings Bank, Kingston, N.Y.

Assets: $550 million, seven locations

Agency: WORD Management, Albany, N.Y.

The "All Right Here With Us" brochure was designed to give information about the bank's products and services, as well as to convey a sense of community. The "At Home With Us" brochure was a description of the bank's mortgage products and services, and was intended to tell the bank's mortgage story to people not familiar with the institution.