All Martinelli's Apple Juice Products Are Pasteurized, States John Martinelli.WATSONVILLE, Calif.--(BUSINESS WIRE)--Nov. 12, 1996--In response to the ongoing concern about the presence of E. coli E. coli: see Escherichia coli. E. coli in full Escherichia coli Species of bacterium that inhabits the stomach and intestines. E. coli can be transmitted by water, milk, food, or flies and other insects. bacteria in unpasteurized Adj. 1. unpasteurized - not having undergone pasteurization unpasteurised apple juice, John Martinelli, vice president and general manager of S. Martinelli & Company, issued the following statement: "We at Martinelli's want to assure consumers that all Martinelli's Sparkling Cider and apple juice products are pasteurized pas·teur·ize tr.v. pas·teur·ized, pas·teur·iz·ing, pas·teur·iz·es To subject (a beverage or other food) to pasteurization. pas and therefore do not contain any harmful bacteria such as E. coli. Martinelli's entire product line has been pasteurized since 1917." The Watsonville, Calif.-based processor of Gold Medal apple juice products is the largest distributor of Sparkling Cider in the U.S. Other Martinelli's products include apple juice and cider, packaged in a distinctive apple-shaped bottle, sparkling apple and apple-berry juices, and unfiltered Please wikify (format) this article or section as suggested in the Guide to layout and the Manual of Style. Remove this template after wikifying. This article has been tagged since apple juice. Because pasteurization pasteurization (păs'ch  rĭzā`shən, -rīzā`shən), partial sterilization of liquids such as milk, orange juice, wine, and beer, as well as cheese, to destroy has been a standard practice in the juice industry since the 1920s, most shelf-stable juice labels no longer contain pasteurization information. The recent growth of the refrigerated re·frig·er·ate tr.v. re·frig·er·at·ed, re·frig·er·at·ing, re·frig·er·ates 1. To cool or chill (a substance). 2. To preserve (food) by chilling. raw unpasteurized juice category, however, has now made it important for consumers to understand these differences. Responding to consumer inquiries regarding the safety of their juice, Martinelli replied, "All Martinelli's products are pasteurized and sealed in glass bottles. With our safety button vacuum caps and twist-off or pry-off crowns, you can be sure it's pasteurized." For further information, consumers can call S. Martinelli & Company at 408/724-1126. -0- John Martinelli is available for interviews on the subject. Please contact him directly at 408/724-1126, or contact Brown & Collins at 415/421-7137. CONTACT: S. Martinelli & Company John Martinelli, 408/724-1126 or Brown & Collins Sylvia Brown or Susan Collins, 415/421-7137 |
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