All Florida Hospitality Checks in at Harris Ideas; Susan Rudolph Stallone Joins Agency as Idea Maker.

Business Editors/Travel Writers

PLANTATION, Fla.--(BUSINESS WIRE)--July 28, 2003

All Florida Hospitality Management, Inc., a company dedicated exclusively to the professional management of hotel properties in the State of Florida, has tapped Harris Ideas to develop unexpected marketing ideas for seven of its properties. Three of the properties are in Broward County. The others are in Orlando, Tampa, St. Pete Beach and on Treasure Island.

"These are unusual times that require more creativity in marketing," according to Phil Goldfarb, President of AFH. "Conventional advertising alone just doesn't work anymore." Goldfarb also serves as Vice Chairman of the Marketing and Advertising Committee and member of the Tourist Development Council of the Convention and Visitors Bureau of Broward County.

"The travel industry has changed tremendously," says Stan Harris, President of Harris Ideas. "Primarily due to the influence of the internet, travelers are more savvy and demanding, and are more likely to book at the last minute. Marketers need to understand that mindset when creating consumer programs. We are delighted to be working with AFH, a strong and growing entrepreneurial company that embraces using new and unusual marketing ideas."

Susan Rudolph Stallone has joined Harris Ideas as the newest member of the marketing ideas team. Prior to joining Harris Ideas, Stallone served as Marketing Director for Mayor's Jewelers. At SRS Marketing Consultants, she introduced Arizona Ice Tea and Nantucket Nectars into the Florida market. While in New York, Stallone was V.P. Account Director on brands including Nabisco Foods, Thomas' English Muffins and Dole Juices.

Harris Ideas was founded by Stan Harris, past-president and founding partner of Harris Drury Cohen. Harris Ideas creates unexpected marketing programs using guerilla marketing, grass roots marketing and word of mouth marketing, combined with traditional advertising programs. Harris Ideas' clients include Slammers fortified flavored milk and Fantasy Farms, one of the largest importers of cut flowers.