All Florida Hospitality Checks in at Harris Ideas; Susan Rudolph Stallone Joins Agency as Idea Maker.Business Editors/Travel Writers PLANTATION, Fla.--(BUSINESS WIRE)--July 28, 2003 All Florida Hospitality Management, Inc., a company dedicated exclusively to the professional management of hotel properties in the State of Florida, has tapped Harris Ideas to develop unexpected marketing ideas for seven of its properties. Three of the properties are in Broward County. The others are in Orlando, Tampa, St. Pete Beach and on Treasure Island Treasure Island search for buried treasure ignited by discovery of ancient map. [Br. Lit.: Treasure Island] See : Treasure . "These are unusual times that require more creativity in marketing," according to Phil Goldfarb, President of AFH AFH Adaptive Frequency Hopping AFH Away From Home AFH Army Family Housing AFH Air Force Handbook AFH Atlantic Fish Health (Charlottetown, PEI, Canada) AFH Administration, Finance, and Human Resources . "Conventional advertising alone just doesn't work anymore." Goldfarb also serves as Vice Chairman of the Marketing and Advertising Committee and member of the Tourist Development Council of the Convention and Visitors Bureau of Broward County. "The travel industry has changed tremendously," says Stan Harris, President of Harris Ideas. "Primarily due to the influence of the internet, travelers are more savvy and demanding, and are more likely to book at the last minute. Marketers need to understand that mindset mind·set or mind-set n. 1. A fixed mental attitude or disposition that predetermines a person's responses to and interpretations of situations. 2. An inclination or a habit. when creating consumer programs. We are delighted to be working with AFH, a strong and growing entrepreneurial company that embraces using new and unusual marketing ideas." Susan Rudolph Stallone has joined Harris Ideas as the newest member of the marketing ideas team. Prior to joining Harris Ideas, Stallone served as Marketing Director for Mayor's Jewelers. At SRS SRS, SRS-A see slow-reacting substance. Marketing Consultants, she introduced Arizona Ice Tea and Nantucket Nectars into the Florida market. While in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Stallone was V.P. Account Director on brands including Nabisco Foods, Thomas' English Muffins and Dole Juices. Harris Ideas was founded by Stan Harris, past-president and founding partner of Harris Drury Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. . Harris Ideas creates unexpected marketing programs using guerilla marketing, grass roots marketing and word of mouth marketing, combined with traditional advertising programs. Harris Ideas' clients include Slammers fortified fortified (fôrt  ´fīd),adj containing additives more potent than the principal ingredient. flavored milk and Fantasy Farms, one of the largest importers of cut flowers. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion