All Americans Can Now Get Their `Just Desserts'; San Francisco-Based Dessert Company Makes Legendary Cakes From New Home in Oakland's Enterprise Zone.Business & Food Editors OAKLAND, Calif.--(BUSINESS WIRE)--Sept. 4, 2001 With a motto of "Changing the world -- one cake at a time," San Francisco's beloved local dessert company Just Desserts A retributive theory of criminal punishment that proposes reduced judicial discretion in sentencing and specific sentences for criminal acts without regard to the individual defendant. has moved across the Bay this month into a new 65,000-square-foot bakery plant with the intent of becoming the leading purveyor (World-Wide Web) Purveyor - A World-Wide Web server for Windows NT and Windows 95 (when available). http://process.com/. E-mail: <info@process.com>. of all-natural super-premium "American Classic" cakes. The move to Oakland's rapidly growing Enterprise Zone is part of a $12 million investment by the private company whose founders, Gail Horvath and Elliott Hoffman, are still majority owners. "Our friends are really questioning our sanity," said Hoffman, who wanted to grow the business because of increasing national demand for super-premium desserts. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Hoffman, the financial advantages of relocating to Oakland's Enterprise Zone and the East Bay's rich food manufacturing history were too good to pass up. Forbes magazine ranks Oakland as the 10th best city in America in which to do business. "Just Desserts is a Bay Area institution and I am thrilled that it now calls Oakland home," said Oakland Mayor Jerry Brown For the whistleblower, see . Edmund Gerald "Jerry" Brown, Jr. (born April 7, 1938), is the Attorney General for the state of California. Brown has had a lengthy political career spanning terms on the Los Angeles Community College Board of Trustees (1969-1971), as California . "The City of Oakland is proud to play such a crucial role in Just Desserts' growth and expansion." The first Just Desserts cake of Oakland origin will roll off the decorating line this month and will head straight for the brand-new $500,000 flash freezer unit as part of the company's launch of its new wholesale "thaw/sell" in-store bakery product line to grocery stores across the country. By October, trucks filled with Just Desserts' super-premium line of cakes will be heading for leading retailers throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Once the new plant is up and fully operational, Just Desserts' capabilities will catapult catapult (kăt`əpŭlt'), mechanism used to throw missiles in ancient and medieval warfare. At first, catapults were specifically designed to shoot spears or other missiles at a low trajectory (see bow and arrow). from an average of 250 cakes an hour at the former location in San Francisco's Bayview Hunters Point Hunters Point refers to the following places:
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