All Aboard! DFWIMA Excellence in Interactive Marketing Awards to Honor Best, Brightest Online Marketing Campaigns, Strategies.

Business Editors

DALLAS--(BUSINESS WIRE)--April 1, 2003

The 2003 Excellence in Interactive Marketing Awards (EIMA), hosted by the DFW Interactive Marketing Association (DFWIMA) will be held Tuesday, April 8, 2003 from 6:00 - 9:00 p.m. at Dallas Union Station (400 South Houston Street). Local KRLD radio personality Katie Pruett will serve as master of ceremonies.

The EIMA program will recognize the creativity, innovation, best practices and noteworthy results of interactive campaigns developed and implemented in 2002 by individuals and companies throughout the Metroplex. Entries were judged by a panel of noted academia, media and industry professionals. Awards will be presented in the following categories:

--  Most Effective E-mail Campaign

    --  Business-to-Consumer

    --  Business-to-Business

--  Most Effective Integrated Marketing Campaign

    --  Business-to-Consumer

    --  Business-to-Business

--  Most Effective Online Marketing Strategy

--  Most Effective Use of Online Creative

--  Most Effective Customer Acquisition Promotion

    --  Business-to-Consumer

    --  Business-to-Business

--  Most Effective Customer Retention Promotion

--  Most Effective Viral Marketing Program

--  Most Effective Use of the Internet for Public Relations

--  Most Effective Promotion of an Interactive Product or Service
    (Advertising and/or Public Relations)

--  Most Effective Online Brand Experience (Web sites, mini-sites,
    extranets, etc.)

--  Most Effective Wireless Campaign on Mobile Devices

--  Best Online Media Sales Professional

--  Best Interactive Marketer Client Side

--  Best Interactive Marketing Services - Agency

Title sponsor for this year's EIMA's is Google. Additional sponsors include AOL, MSN, DoubleClick, Ask Jeeves, Excite Network, Blue Sky Factory and Post Future.

A limited number of seats are still available. Prices in advance are $50 for DFWIMA members and $60 for non-members and includes hors d'oeuvres, drinks, dinner and evening entertainment. Tickets at the door for both members and non-members will be $85. Corporate table sponsorships are also available for $1,000. Register online at http://www.dfwima.org/eima/reserve/.

DFWIMA is a forum for interactive professionals in the Metroplex to share ideas and information among the professional, business and educational communities, in order to define and develop interactive marketing industries and disciplines. Annual DFWIMA memberships cost $149, which includes admission to DFWIMA monthly forums held at the Las Colinas Country Club. Corporate memberships beginning at $399 are also available.