Alize Signs ``Queen of All Media'' Wendy Williams to Endorsement Deal and Multifaceted Marketing Partnership.

NEW YORK -- Alize:

--Media-powerhouse Wendy Williams to serve as key spokesperson for Alize liqueur brands.

--Williams to star in new advertising campaign scheduled to break Summer '06.

--Partnership will feature multiple levels of advertising, marketing and promotion between Alize and Wendy Williams' numerous media ventures and community service programs.

--Alize gains new ways to connect with customers and deepen brand affinity through Wendy Williams relationship.

Alize, one of the nation's leading liqueur brands, announced today that it will celebrate its twentieth year since entry into the US market with the kick-off of an exciting new advertising and promotional campaign featuring urban media powerhouse Wendy Williams.

Alize officials and Williams made the announcement at Alize's corporate headquarters in New York City following Williams' formal introduction to parent company Kobrand's key executives on May 25, 2006.

Through an exclusive partnership with Alize, Williams will appear in a national advertising campaign across the full compliment of Alize's liqueurs. In addition, Alize will bring key consumers closer to the brand through synergies with her signature radio program "The Wendy Williams Experience" as well as developing partnerships and associations with her various media ventures.

"This partnership with Wendy Williams is about much more than an advertising campaign," said Charles Palombini, President, Kobrand, Inc. "This is a multi-level relationship that provides our retail partners with a unique connection to consumers nationwide." In addition to advertising and promotions, Ms. Williams will play an integral role in the Alize experience at the retail level.

The brand will also integrate various corporate responsibility and goodwill initiatives into its advertising, marketing and cross-promotional programs.

"A partnership with Wendy Williams represents a fantastic opportunity for Alize to associate with a household name in the urban market space," says Michelle Murray, Alize's Brand Director. "Not only is Wendy a dynamic radio personality, she is also a successful author, social commentator and business woman. She is definitely intimately connected to our target market and completely understands our brand essence."

To commemorate the partnership Alize has concocted a signature cocktail consisting of Alize Red Passion and champagne appropriately dubbed "The Experience."

"I'm incredibly excited about being the new face of Alize," says Wendy Williams. "I can't get behind something that I'm not personally familiar with... I am the Alize consumer."

Alize and Williams will also pursue cross-promotional activities with other businesses operated by Question Mark Entertainment (Williams' Business Enterprise). Financial terms of the contract were not disclosed.

Wendy Williams

In 2001 Wendy Williams joined the WBLS-FM family and in 2003 Superadio launched the nationally syndicated radio show "The Wendy Williams Experience." Wendy Williams is often called a "shock jock diva," a "radio gossip guru," and even the "Queen of All Media."

Williams has won "Radio Personality of the Year" awards from Billboard Magazine, Black Radio Exclusive and Radio & Records Magazine. In 2003 she penned her first literary works "Wendy's Got the Heat" and "The Wendy Williams Experience." Wendy Williams has also hosted "Wendy Williams Is on Fire" - a series of interview specials on VH1.

Alize

Alize is a unique, all natural premium spirit produced and bottled by L. & L., S.A., Cognac, France and imported to the United States by Kobrand Corporation since 1986. Alize Gold Passion is a unique blend of exotic passion fruit juices, other natural exotic fruit juices and France's finest cognac. Alize Red Passion combines France's finest cognac with the fresh natural ingredients and bright flavors of cranberry, passion fruit and other natural exotic fruits. Alize Wild Passion is a variation on the original blend with the addition of pink grapefruit and other natural exotic fruit juices. Powered by vodka and cognac, but fueled by passion, Alize Bleu mix masters have stirred up the traditional Alize by creating a brand new formulation that combines premium French vodka, France's finest cognac, passion fruit, cherry, ginger and other natural exotic fruit juices. Alize Gold Passion 16% ABV, Alize Red Passion 16% ABV, Alize Wild Passion 16% ABV, Alize Bleu 20% ABV. Retail value is $19.99 for 750ml and $22.99 for 1 liter.

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