Alignis, Inc. and Vitamins.com Announce Affiliation.

Business Editors

WASHINGTON--(BUSINESS WIRE)--Jan. 7, 2000

Alignis, Inc.'s health plan clients and members will now receive discounts on vitamins, minerals, herbals, natural cosmetics, books and health-related publications offered by Vitamins.com, as a result of a formal affiliation announced by the two companies.

The affiliation went into effect on January 1, 2000, with the 2.2 million members of Horizon Blue Cross Blue Shield of New Jersey becoming the first Alignis clients to access the program.

"We are very excited about our affiliation with Vitamins.com," said Celia Tully, Vice President, Business Development. "Our relationship with them enables us to offer the best value available based on Vitamins.com's outstanding variety of products, low prices, quality and service. This affiliation significantly enhances Alignis' product offering to the health plan industry and consumer marketplace."

Alignis' members will receive additional discounts off the 15 to 52 percent price reductions already offered by Vitamins.com. They will also have access to other services provided by Vitamins.com:

-- On-line Health Encyclopedia: Providing more than 1,200 pages of

vital information on over 500 health concerns from acne to weight

loss; helping visitors find information about vitamins, herbs and

drug interactions; diets; foods to eat; food to avoid; and

therapy regimens.

-- On-line Nutritionist: Dana Reed, M.S., A.C.E., provides

personalized answers on health and nutrition based on a holistic

approach that incorporates a focus on sound scientific research

regarding health, diet, exercise and supplements.

-- On-line Personal Trainer: Yaz Boyum, certified fitness guru,

answers questions and provides assistance to help people maintain

their health through exercise and strength conditioning.

-- Vitamins.com Nutritional Newsletter: Dr. Kent DeLong, medical

director, Vitamins.com, authors the Vitamins.com Nutritional

Newsletter, available on the site or by free e-mail subscription,

providing daily updates to health news from around the world.

These free services significantly increase the value of Alignis' affiliation with Vitamins.com, in addition to the tremendous price discounts on Vitamins.com's array of health and nutritional products.

"By partnering with Vitamins.com, Alignis can now offer the services of the number one online vitamin retailer," said Robert Haft, President and CEO of Vitamins.com. "We live our motto - Knowledge Is Power - by providing as much information as possible about how to live a healthier lifestyle, by providing easy access to health experts most people could never afford, as well as about our products. Information coupled with low prices is an unbeatable combination."

Alignis, Inc. is an Atlanta-based healthcare company that develops and manages Complementary Alternative Medicine networks for health plan clients. Since 1996, Alignis has managed programs for more than 6 million health plan members nationwide. For more information, contact Alignis, Inc. at 404/848-0944.

Vitamins.com, a Web-based marketer founded in 1997, offers vitamins, herbs, supplements and natural cosmetics traditionally found in health food stores at 15 to 52 percent below store prices. The company operates the Vitamins.com Web site, has 10 clicks and mortar demonstration stores and a direct retail catalog operation. For more information, log on to www.vitamins.com.