Alignis, Inc. Expands Business To 2.2 Million Member Horizon Blue Cross Blue Shield of New Jersey.

Business Editors &Health/Medical Writers

ATLANTA--(BW HealthWire)--Feb. 10, 2000

Atlanta based Alignis, Inc. has just completed the launch of an alternative medicine program for Horizon Blue Cross Blue Shield of New Jersey's 2.2 million members. The program, Horizon Alternative Therapies, was officially kicked-off on January 1st and includes discount access to a statewide network encompassing massage therapy, acupuncture, nutritional counseling, yoga and nutritional supplements. Members of Horizon Blue Cross Blue Shield of New Jersey will receive a 20% discount off professional services and 10% off products offered by the practitioners.

&uot;Alternative medicine is one of the fastest growing segments of the health industry today and many of our members have already embraced these therapies,&uot; said William J. Marino, president and chief executive officer of Horizon BCBSNJ. &uot;We are very excited to make available our new Horizon Alternative Therapies program and encourage our members to take advantage of the wide range of services the program offers.&uot;

&uot;The Horizon Alternative Therapies program demonstrates Horizon Blue Cross Blue Shield of New Jersey's commitment to their members through quality practitioner networks and accompanying products,&uot; said Rod Laughlin, CEO of Alignis. &uot;Alignis is poised to ensure total patient satisfaction and superior quality in the alternative medicine program offered to Horizon BCBSNJ's membership. Their decision to contract with Alignis to create a strong alternative medicine network provides members with access to these increasingly popular services.&uot;

Horizon Blue Cross Blue Shield of New Jersey, with headquarters in Newark, is the state's largest health insurer, providing coverage to more that 2.2 million individuals. The company has annual revenue of $4 billion.

Alignis serves more than 6 million health plan members nationwide through its chiropractic and alternative medicine programs. For more information, visit the company's web site at or call [phone] extension 228.