Alienware to Gamers and PC Enthusiasts: ``Think You're a True Player? Then Come Out & Play''; Consumers Challenged to Join the Groundbreaking PC Manufacturer for Hot Events, Latest Technology Demos and Game Releases.

MIAMI -- "Are you a player?" Alienware(R) - the leading manufacturer of high-performance desktop, notebook, media center and professional systems wants to know. The company is posing that question to consumers and inviting them to "Come Out & Play" as part of a highly interactive new campaign that challenges consumers to join Alienware for a series of events, online gaming competitions and the release of cutting-edge new technology and games. Serving as the nexus of the Come Out & Play crusade is a special new website, located at http://www.alienware.com/prcoap, that gives gamers and PC enthusiasts everything they need to know so they can "bring it on" when they Come Out & Play.

"The Come Out & Play campaign focuses on two critical strands of Alienware's DNA: a commitment to innovation and a sense of fun and excitement that makes gaming so irresistible for gamers," said Alienware Vice President of Marketing Mark Vena. "Whenever breakthrough technology is introduced, Alienware is always first to feature it, and whenever a much-anticipated new game is released, Alienware systems are optimized for it. The 'being there first' is very much the reason why the Alienware brand has electrified gamers for nearly 10 years, and the Come Out & Play campaign allows us to share our excitement with consumers."

The Come Out & Play website will enable visitors to flaunt their creativity by submitting pictures, videos or anything else that best demonstrates how they play games, music, sports, etc. Gamers will have an additional opportunity to show off their "true player" status by being selected to go head-to-head against Alienware employees in an epic battle for domination and bragging rights. These exclusive online showdowns will be held on Alienware's dedicated game servers, a world where skills are pushed to the limit and reputations can be made or destroyed.

In addition, the Come Out & Play website offers game demos and videos as well as a virtual peek inside the Alienware hanger, where visitors can check out the newest systems and pour through data on the latest technology. Alienware also is orchestrating the infiltration of its integrated Come Out & Play campaign into magazine ads, online ads, special e-mail offers via its weekly Alienware Insider electronic newsletter and upcoming events such as DigitalLife, one of the largest PC entertainment showcases in the country. Expect multiple sightings in the weeks and months ahead.

About Alienware

Alienware offers unique and award-winning technology products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware has been recognized by INC 500, won the Shoppers' Choice Award as the Best Performance Desktop by Computer Shopper's reader survey, had its Alienware Area-51 ranked among "The 25 Greatest PCs of All Time" by PC World and also received PC Magazine's Reader's Choice Award in its 18th Annual Reader Survey. Alienware systems are available direct within the United States, Europe, Australia, and New Zealand. For more information, please visit http://www.alienware.com/prcoap or call 1-800-ALIENWARE (254-3692).