Alienware and Funcom form Promotional Partnership; Product Placement and Cross Marketing Deal Set for 2004.Business Editors/High-Tech Writers/Entertainment Writers OSLO, Norway--(BUSINESS WIRE)--March 11, 2004 Funcom and Alienware Corporation have agreed to form a strategic partnership, benefiting both companies in their aim to be market leaders in their respective fields. Alienware PCs are known amongst gamers as the "Ultimate Gaming Machines" and Anarchy Online This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. has been called "The Greatest MMORPG (Massively Multiuser Online Role Playing Game) A role playing game on the computer played by many people. An MMORPG differs from a regular computer role playing game because its environment is perpetual. on the market". The synergy between the companies is obvious, and both companies foresee a longer term relationship developing. The first step of the partnership will see mutually beneficial Adj. 1. mutually beneficial - mutually dependent interdependent, mutualist dependent - relying on or requiring a person or thing for support, supply, or what is needed; "dependent children"; "dependent on moisture" marketing activities running through September of 2004. "Our two companies are highly dedicated towards gamers, and both Funcom and Alienware are considered to have the highest possible quality on products," says Trond Arne Aas, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President of Funcom, and continues, "To have an Alienware PC is a dream come true for any serious gamer. These sleek systems provide the reliability, speed and durability we demand when creating and presenting our games." The first effects of the newly formed partnership will be seen with the critically acclaimed and award-winning Massively Multiplayer Online Role Playing Game See CRPG. (MMORPG) 'Anarchy Online'. Under terms of the deal, "Anarchy Online - Alien Invasion
"Alienware high-performance systems offer the uncompromising power and performance needed to experience 'Anarchy Online - Alien Invasion' at its best. We are proud to be working with Funcom on this exciting new release," said Kevin Wasielewski, vice president of marketing for Alienware Corporation. ABOUT "'ANARCHY ONLINE - ALIEN INVASION": The next chapter in the Anarchy Online saga further strengthens the sci-fi aspects of Anarchy Online, making the game even more unique compared to current and forthcoming offerings within the Massively Multiplayer Online Role Playing Game (MMORPG) genre. Not only will the social aspects be greatly improved, with players being able to construct their own towns, set up unique shops and build impressive organization headquarters, they also get their action quota filled when they come face to face with aliens wielding superior technology. The new alien menace threatens all of the citizens of Rubi-Ka as the planet is suddenly invaded. A massive call to arms ! a summons to war or battle. See also: Arms is sounded across the planet as the players rally to defend their own cities against the alien hordes. The players can also fight their way into the heart of invading spaceships, gaining riches, fame and power. ABOUT ALIENWARE CORPORATION - Alienware Corporation manufactures high-performance computer desktop and mobile systems and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service, to deliver what reviewers have called the Ultimate Gaming Machines. Alienware systems are available direct within the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Europe. For more information, please visit www.alienware.com or call 1-800-ALIENWARE (254-3692). ABOUT FUNCOM - Funcom is an independent developer and publisher of computer and console games with a focus on single-player action adventure games and online role-playing games. Funcom continues to expand its track-record of more than 23 games to date. Recent successes include the multi-award winning The Longest Journey, and the award winning and critically acclaimed Anarchy Online - The Notum no·tum n. pl. no·ta The dorsal part of the thoracic segment of an insect. [New Latin n Wars (Expansion pack of the year 2002, CGW CGW Computer Graphics World (magazine) CGW Computer Gaming World CGW Chicago Great Western CGW Corning Glass Works CGW Coated Groundwood (paper) CGW Communication Gateway ) and Anarchy Online - Shadowlands (11 Editor's Choice Awards, Expansion pack of the year 2003, IGN IGN Ignored (Status) IGN Institut Geographique National IGN Ignition IGN Instituto Geografico Nacional (Spain) IGN Imagine Games Network IGN In-Game Name (gaming) .com). For corporate information please visit www.funcom.com. Images and information for press can be found at ftp://Press@ftp.funcom.com/ |
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