Alienware Creates New Trade-in Program to Put Money Back in the Pockets of Customers.

AlienExchange Trade-in Program Gives Customers Opportunity to Trade in Old Electronic Devices and Save on Purchase of New Alienware Products

MIAMI -- To make customers' transition to a new PC as easy as possible, Alienware - the leading manufacturer of high-performance desktop, notebook and entertainment systems - has developed the new AlienExchange Trade-in Program, which allows customers to trade in any number of electronic devices toward the purchase of new Alienware products.

"Customers will enjoy further advantages with the AlienExchange Program that includes: gaining additional funds, getting rid of unwanted electronic devices and paving the way for a more affordable Alienware purchases," said Carlos Puentes, Vice President of Operations of Alienware. "Anyone who participates in this invaluable new program can turn the items they no longer need into a more powerful new Alienware PC they have been dreaming about."

AlienExchange allows anyone who is considering purchasing Alienware products the chance to increase their finances by trading in items such as:

* Desktop and notebook systems

* Computer monitors

* Gaming consoles

* Mobile phones

* MP3 players

* PDAs

* Servers

* Cameras, camcorders and projectors

* Home and car audio receivers

Customers will receive a quote for the items they want to trade in, and can then print out a free shipping label to mail those items to Alienware. Also, as a bonus to current Alienware customers, anyone who trades in their old Alienware system will receive an additional contribution on top of their original trade-in quote toward a new Alienware system.

To learn more about how the AlienExchange Program works, please visit: www.alienware.com/AlienExchange.

About Alienware

Alienware offers unique and award-winning technology products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware has been recognized by INC 500, won the Shoppers' Choice Award as the Best Performance Desktop by Computer Shopper's reader survey, had its Alienware Area-51 ranked among "The 25 Greatest PCs of All Time" by PC World and also received PC Magazine's Reader's Choice Award in its 18th Annual Reader Survey. Alienware systems are available direct within the United States, Europe, Australia, and New Zealand. For more information, please visit www.alienware.com/AlienExchange or call 1-800-ALIENWARE (254-3692).