Alienware Appoints New Vice President of Marketing; Award-Winning PC Manufacturer Taps Mark Vena, Long-Time Industry Veteran, to Oversee Growing Marketing Operations.

MIAMI -- Alienware(R) -- the leading manufacturer of high-performance desktop, notebook, media center, server, and professional systems -- has tapped industry executive Mark Vena as Alienware's new Vice President of Marketing. Backed by over 20 years of experience in the technology industry, Vena brings a highly creative and business-focused leadership style that will drive one of the PC industry's most advanced system manufacturer to further success.

Mark Vena has a long and proven track record that includes serving in vital senior management positions, most recently at Dell and Compaq. While at Dell, Vena's roles included managing the company's overall digital home and consumer software strategy on a worldwide basis and leading the end-to-end worldwide product planning, launch, and sustainment of the Dimension(TM) product line. Vena also served for nearly 10 years at Compaq, where he managed numerous aspects of the company's commercial and consumer product marketing efforts. Vena also has the distinction of being one of the original marketing launch team members of Compaq's hugely successful Presario product line.

In addition to his tenure at Dell and Compaq, Vena has worked in various marketing-oriented positions at Epson America, IBM Corporation and NYNEX. Vena graduated from Boston College with a Bachelor of Arts in History in 1984.

"With a 20-plus-year history of ensuring continuous profitability and growth, a unique insight into consumer technology innovation trends, superb leadership skills and a tremendous work ethic, Mark Vena is a natural fit for Alienware and our guiding principles," said Nelson Gonzalez, CEO of Alienware. "As Alienware reaches out to broader segments of the PC audience, Mark will play an invaluable leadership role in communicating our unique brand and value proposition in a highly appealing and exciting manner."

About Alienware

Alienware manufactures high-performance desktop, notebook, media center, server, and professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States, Europe, Australia, and New Zealand, and will soon be offered in other locations around the Pacific Rim. For more information, please visit http://www.alienware.com/vena or call 1-800-ALIENWARE (254-3692).