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Alienware(R) Embarks on New Retail Initiative.


Alienware Alienware is an American computer hardware company and a wholly-owned subsidiary of Dell Computer Corporation. It mainly produces desktops and laptops that are specialized for video editing, audio editing, and especially gaming.  Corporation:

--The computer manufacturer located in our own backyard is rolling out its first retail location in its hometown home·town  
n.
The town or city of one's birth, rearing, or main residence.

Noun 1. hometown - the town (or city) where you grew up or where you have your principal residence; "he never went back to his hometown again"
 of Miami, Florida “Miami” redirects here. For the Native American tribe, see Miami tribe.

Miami is a major city in southeastern Florida, in the United States. It is the county seat of Miami-Dade County. Miami is a gamma world city with an estimated population of 404,048.
, making its high-quality systems and the Alienware experience directly available to visitors
WHO:        Nelson Gonzalez, CEO and Founder
            Alex Aguila, President and Co-Founder

WHAT:       Alienware -- the leading manufacturer of
            high-performance desktops, notebooks, media centers,
            servers and professional systems -- is opening its first
            retail location at Dadeland Mall. This is phase one of a
            new initiative that will enable Alienware to gain
            additional presence in the computer industry and go
            head-to-head with competitors such as Dell and Apple. At
            the kiosk, consumers will be able to test the latest
            Alienware products, speak with technology experts, sign up
            for instructional classes and play the hottest PC games
            presently on the market.

WHY:        Alienware is a local success story. An award-winning
            manufacturer of custom-built desktop and notebook
            computers, Alienware has previously been available
            exclusively online at http://www.Alienware.com. Like their
            online-shopping counterparts, kiosk visitors can create
            their dream computer, selecting components and designs
            that specifically fit their needs, and have their computer
            custom-built at Alienware's manufacturing facility located
            in Miami, FL. Alienware was started in 1996 by Nelson
            Gonzalez and Alex Aguila, two extraordinary entrepreneurs
            dedicated to bringing high-performance, customized
            computer solutions to the public. Nine years later,
            Alienware has grown into a $170+ million company and
            has major computer companies paying close attention to
            their next move. Some of Alienware's high-profile
            customers include the Pentagon, General Motors, the
            US Army, the Department of Defense, Disney, and the
            Department of Homeland Security as well as a countless
            number of general consumers who use them for everything
            from gaming to data processing.

WHERE:      Dadeland Mall
            7535 N. Kendall Drive, Miami, FL 33156
            Space K121 in between Macy's and Nordstrom
            Complimentary valet parking provided for media at
            Dadeland Mall's main entrance

WHEN:       Friday, December 9, 2005
            11:00a.m. - 12:00p.m. - Ceremony at retail location
            12:00p.m. - 2:00p.m. - Complimentary lunch at Puccini
            and Pasta

COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Dec 7, 2005
Words:338
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