Alienware: Celebrating 10 Years of Dominance in the PC World.

Innovative PC Manufacturer Celebrates Tenth Anniversary

MIAMI -- How does a plan for shaking up the PC market take shape? Is it born in the (hive) minds of two friends and incubated in a small home in Miami? Does the planet catch its first glimpse of the future when a single communiquE[umlaut] appears in a well-respected publication? After 10 years of innovation and groundbreaking success, are the thousands of users in fields ranging from gaming and creative design to engineering and business beginning to make believers and converts out of the world's population?

The answer is an irrefutable YES.

Alienware([R]) - the leading manufacturer of high-performance desktop, notebook, media center and professional systems - is celebrating its 10-year anniversary. That's 10 years of showing the world that PCs don't have to be dull gray boxes without personality, style or edginess; 10 years of building the most powerful PCs for the world's most demanding PC users -- gamers; 10 years of design and performance innovations that have been recognized by countless business and technology publications; 10 years of work, planning and execution destined to make the next 10 years even more incredible and exciting.

"When I think about what we've been able to do for our customers and the PC market over the last 10 years, I'm humbled - but not so humbled that I can't look ahead and see that Alienware is going to keep on pushing the envelope," said Alienware CEO Nelson Gonzalez. "Since the inception of the company in 1996, delivering ultimate performance, unmatched style and uncompromising service have always been core to Alienware's DNA, and we'll continue moving forward and upward. We truly believe that the stars really are the limit. After all, we didn't name the company 'Alienware' just because it sounds cool."

Already a recipient of numerous product and service awards, Alienware shows no signs of slowing down. Within the past few months, the company was among the first in the industry to release notebooks featuring Intel([R]) Core([TM]) 2 Duo processors. In addition, Alienware recently introduced an enhanced version of its Aurora m9700 notebook -- the industry's first 17" mobile system to feature 1GB of graphics memory. The Aurora m9700 now comes in two additional new color options, Conspiracy Blue and Cyborg Green, and offers total graphics domination with NVIDIA([R]) SLI([TM]) technology.

Visit www.alienware.com/10yearPR to view Alienware's innovation timeline over the last decade and see step by step how Alienware has truly reshaped the PC industry. Visitors to the site can go behind the scenes by listening to exclusive interviews with Alienware's co-founders, Nelson Gonzalez and Alex Aguila, and checking out their personally-configured choices for the ultimate gaming systems. Alienware is further celebrating the occasion with its two week 10 Killer Promotions: A Decade of Dominance campaign starting on October 24, 2006, and visitors can sign up to receive daily e-mail alerts of the following day's special promotion.

"We've had a lot of industry firsts during our 10 years in business thus far -- more than I could I have ever imagined back in 1996," said President and co-founder Alex Aguila. "And we remain completely committed to keeping the Alienware innovation engine running at warp speed by introducing better and more innovative products into the market. We know customers are going to continue to remain highly passionate about what we offer because, ultimately, we are the customers -- we're building these machines to beat our own demanding standards. It's hard not to get excited about the next 10 years."

About Alienware

Alienware offers unique and award-winning technology products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware has been recognized by INC 500, won the Shoppers' Choice Award as the Best Performance Desktop by Computer Shopper's reader survey, had its Alienware Area-51 ranked among "The 25 Greatest PCs of All Time" by PC World and also received PC Magazine's Reader's Choice Award in its 18th Annual Reader Survey. Alienware systems are available direct within the United States, Europe, Australia, and New Zealand. For more information, please visit www.alienware.com/10yearPR call 1-800-ALIENWARE (254-3692).