AlienZoo.com to Launch First, Full-Length eBook With SoftLock.com.

Business/Technology Editors

MAYNARD, Mass.--(BUSINESS WIRE)--May 1, 2000

SoftLock.com, Inc. (OTCBB:SLCK), the premier digital content eMerchandiser(TM), today announced that it has been selected by AlienZoo.com to be the exclusive electronic merchandiser for Psi Spies, the first full-length novel by a best-selling author Jim Marrs.

Jim Marrs, author of Alien Agenda and conspiracy thriller Crossfire (the basis for Oliver Stone's JFK), focuses his investigative eye on the story of America's deepest Cold War secrets: psychic spies. In the novel, he traces the history of remote viewing -- the psychic phenomenon from Native Americans and Nostradamus to the U.S. soldiers. Marrs unveils the stories behind psychic soldiers who use their abilities to peer across space and time. With a hard-nosed journalistic approach, Marrs unravels the truth about UFOs, the Kennedy Assassination, global warming and the Soviet plot to kill Ronald Reagan.

AlienZoo.com Publishing selected SoftLock.com due to its complete eMerchandising(TM) solution. SoftLock.com's patented combination of technology and services provide a comprehensive solution for marketing and distributing ebooks through a combination of content security, targeted content merchandising and a complete multi-channel "Super Distribution" system. Psi Spies is the first of a number of AlienZoo.com titles to be converted to an eBook format and distributed via SoftLock.com's network. Additionally, all of AlienZoo.com's library of books will be released as eBooks next month.

"With the success of Stephen King's Riding the Bullet eBook, SoftLock.com has recently positioned itself as a leader in the eBook distribution market," said Rick Buonincontri, President of AlienZoo.com. "Psi Spies, as the first full length-novel by a best-selling author, demands the market reach that SoftLock.com delivers."

SoftLock.com is the only eBook vendor distributing content in Adobe Acrobat reader -- the de facto standard of more than 120 million PC users. Unlike its competitors, SoftLock.com's approach does not require proprietary software or hardware.

SoftLock.com is actively encouraging Web sites intrigued by this content's ability to attract visitors to join the SoftLock.com Merchandising Network(TM). Once enrolled, sites can sell this exciting story simply by placing a link on their site. SoftLock.com manages the commerce, enabling shoppers to open a new window, complete their transaction and close the window without ever leaving the original site. In addition, SoftLock.com's patented technology enables recipients to pass-along the book to other parties who will be able to see the content's free sample prior to purchasing it. Once purchased, the complete content is instantly readable on the viewer's PC using software they already have.

"SoftLock.com maximizes the Web's potential for selling the most preferred content by leveraging powerful technology and services," said Scott Griffith, chief executive officer of SoftLock.com. "We are pleased that AlienZoo.com is taking advantage of our expert eMerchandising services to distribute this exciting new eBook."

About AlienZoo Inc.

AlienZoo Inc. is a genre-centric new media company focused on content creation, aggregation, and marketing. The company owns and operates alienzoo.com, a vertical portal for the Internet that is a leading destination for information and entertainment on hypothesized extraterrestrial life, the paranormal and science fiction. Alienzoo.com serves as the web-based marketing and distribution platform for targeted news, original audio, and video programming, columns and provides portal services such as email, chat, and postcards. The company also develops video programming for the Internet, cable, and home video distribution; talk radio and music programming for traditional broadcast and Internet radio; and books and short stories for electronic and print publishing.

About SoftLock.com, Inc.

SoftLock.com (OTCBB:SLCK) brings premium content and context marketing together to create eMerchandising(TM), a powerful new eCommerce model. SoftLock.com's patented combination of technology and services provide a comprehensive solution to marketing and distributing valuable digital content, combining content security, targeted content merchandising, and a complete multi-channel eCommerce distribution system. The SoftLock eMerchandising solution has been adopted by Standard & Poor's, Simon & Schuster, iVillage.com, About.com, InfoSpace, among many others. Only SoftLock.com optimizes the secure selling of digital content, placing it in editorial context and delivering revenue while growing brands. Consumers reap the benefits of a universe of valuable content previously unavailable that is personalized for their needs and instantly delivered. For more information, visit www.softlock.com.

SoftLock.com: Content. Context. Commerce.

SoftLock(R) is a registered trademark of SoftLock.com, Inc. eMerchandising, The SoftLock CyberSales Solution, the SoftLock Chain Reaction Channel and the SoftLock Merchandising Network are trademarks of SoftLock.com. All other products or company names are trademarks or registered trademarks of their respective owners.

This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such statements are subject to risks and uncertainties that could cause actual results to vary materially from those projected in the forward-looking statements. SoftLock.com may experience significant fluctuations in future operating results due to a number of economic, competitive and other factors, including, among other things, the size and timing of customer orders, changes in laws, new or increased competition, delays in new products, production problems, changes in market demand, market acceptance of new products, seasonality in product purchases and availability of capital to finance intended expansion of operations. These factors and others could cause operating results to vary significantly from those in prior periods, and those projected in forward-looking statements. Additional information with respect to these and other factors, which could materially affect the Company and its operations, are included in the Company's filings with the Securities and Exchange Commission and are incorporated herein.