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Alien Technology Names Stephen R. Crocker Director of Channel Management for the European Market.


MORGAN HILL, Calif. -- Alien Technology(R) today announced the addition to the European management team of Stephen R. Crocker, Director of Channel Management. Crocker, formerly Manager of Channel Sales for EMS/Datalogic's RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna.  solutions, will lead Alien's planned expansion of the European reseller channel for Alien's RFID products and services, the first EPC (1) (Entertainment PC) See HTPC.

(2) (Electronic Product Code) A standard code for RFID tags administered by EPCglobal Inc. (www.epcglobalinc.org).
 Class 1 Reader and Tag solutions currently available in Europe.

"Stephen brings to Alien Technology extensive background in driving business development through distribution partners in Europe," said Andrew Berger, Vice President, International, Alien Technology Corporation. "We look forward to his contributions in expanding the reseller channel in Europe for our new ETSI (European Telecommunications Standards Institute, Sophia Antipolis technical park, Nice, France, www.etsi.org) A non-profit membership organization founded in 1988, dedicated to standardizing information and communication technologies (ICT) throughout Europe.  EN 302-208 Readers, EPC Class 1 tags, and RFID education and implementation services."

Crocker has over 12 years experience in channel sales and marketing management. In his former role, he managed a global distribution network of 30 EMEA-based distributors for EMS/Datalogic, which successfully targeted some of the largest RFID contracts to date in the consumer packaged goods, electronics, food-processing, automotive and airline sectors. Crocker holds a Bachelor of Science Noun 1. Bachelor of Science - a bachelor's degree in science
BS, SB

bachelor's degree, baccalaureate - an academic degree conferred on someone who has successfully completed undergraduate studies
 degree in Economics & Marketing from Queen's University, Kingston, Ontario, and a Masters Business Administration degree from Georgetown University, and University of New Mexico The University of New Mexico (UNM) is a public university in Albuquerque, New Mexico. It was founded in 1889. It also offers multiple bachelor's, master's, doctoral, and professional degree programs in all areas of the arts, sciences, and engineering. .

About Alien Technology

Alien Technology Corporation is a leading provider of Radio Frequency Identification See RFID.  (RFID) products for global customers in government, retail, manufacturing, pharmaceuticals, transportation, and other industries. Using its patented manufacturing process, Fluidic Self Assembly (FSA FSA Financial Services Authority
FSA Food Standards Agency (UK)
FSA Farm Service Agency (USDA)
FSA Financial Services Agency (Japan) 
(R)), Alien(R) manufactures EPC tags in very high-volumes and at low cost. The company provides a family of RFID readers for a variety of applications including supply chain management, logistics, and anti-counterfeiting, to improve inventory management and reduce operating costs. Alien is an active member of EPCglobal. More information about Alien Technology Corporation can be found on the Company's website at www.alientechnology.com.

Alien, Alien Technology, FSA, the Alien logo, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries.

Copyright 2004 Alien Technology Corporation. All rights reserved
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 25, 2005
Words:331
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