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Alien Technology Corporation Achieves Another Step Toward Pervasive, Economic RFID with Announcement of 12.9 cent RFID Labels.


MORGAN HILL, Calif. -- Alien Technology Corporation today achieved another RFID (Radio Frequency IDentification) A data collection technology that uses electronic tags for storing data. The tag, also known as an "electronic label," "transponder" or "code plate," is made up of an RFID chip attached to an antenna.  industry milestone with the announcement of EPC (1) (Entertainment PC) See HTPC.

(2) (Electronic Product Code) A standard code for RFID tags administered by EPCglobal Inc. (www.epcglobalinc.org).
 Class 1 RFID labels priced at 12.9 cents. This represents a 44% decrease in the price of 96-bit RFID labels from Alien in the past 12 months reflecting significant progress towards the goal of widely available, economic RFID labels. The Alien Technology(R) ALL-9338-02, a fully converted EPC Class 1 tag, can be purchased today for 12.9 cents in order quantities of 1 million or more. E[acute accent]The industry's most widely adopted EPC label, the Alien(R) Squiggle See tilde. (TM), available as the ALL-9338-02 pressure sensitive label, is suitable for use in general supply chain applications such as those being implemented by major retailers, their suppliers and the DoD around the world. The label is one-half inch by four inches in size, small enough for use on a wide variety of products. E[acute accent]"Customers are expecting and demanding dramatic reductions in RFID tag costs to improve the business case and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  for their RFID implementations," said Keith McDonald, Sr. V.P., Alien Technology Corporation. "Alien has been very clear about our roadmap for aggressive cost reduction, and this 12.9 cent price for labels in relatively modest quantities demonstrates our progress in driving down the underlying cost of RFID tags. RFID labels from Alien and our extensive eco-system of Alien Qualified Partners can be delivered at prices appropriate for mass adoption in the retail supply chain and other industries." E[acute accent]The 12.9 cent RFID label offered by Alien is made possible by the company's patented manufacturing process, Fluidic flu·id·ic  
adj.
1. Of, relating to, or characteristic of a fluid.

2. Relating to or controlled by fluidics.
 Self Assembly (FSA FSA Financial Services Authority
FSA Food Standards Agency (UK)
FSA Farm Service Agency (USDA)
FSA Financial Services Agency (Japan) 
(R)) and Alien's new cost efficient High Speed Strap Attach Machine The HiSAM acronym for High Speed Strap Attach Machine and is attributable to Alien Technology who created the name given to this specialized type high volume RFID inlay production equipment.

The first machine was purchased at a cost of ~$1.
 (HiSAM) assembly technology. These manufacturing technologies allow for low-cost packaging of very small semiconductors in very high volumes that in turn are packaged as low-cost RFID tags. E[acute accent]Alien previously announced the ramp of its RFID chip packaging capacity to one billion straps per year at its Morgan Hill, CA headquarters. Alien has now doubled that capacity to two billion units per year and is building a 47,000 square foot facility in Fargo, North Dakota “Fargo” redirects here. For other uses, see Fargo (disambiguation).
Fargo is a city in Cass County, North Dakota in the United States. It is the county seat of Cass County, located in the Red River Valley region.
, with capacity to produce up to 20 billion units per year in the future.

E[acute accent]About Alien Technology

E[acute accent]Alien Technology Corporation is a leading provider of Radio Frequency Identification See RFID.  (RFID) products for global customers in government, retail, manufacturing, pharmaceuticals, transportation, and other industries. Using its patented manufacturing process, Fluidic Self Assembly (FSA), Alien manufactures EPC tags in very high-volumes and at low cost. The company provides a family of RFID readers for a variety of applications including supply chain management, logistics, and anti-counterfeiting, to improve inventory management and reduce operating costs. Alien is an active member of EPCglobal. More information about Alien Technology Corporation can be found on the Company's website at www.alientechnology.com.

E[acute accent]Alien, Alien Technology, Squiggle, the Alien logo and FSA, are trademarks or registered trademarks of Alien Technology Corporation in the United States and other countries.

E[acute accent]Copyright 2005 Alien Technology Corporation. All rights reserved.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 13, 2005
Words:524
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