Alice Gets Her Colors Done.Alice White Revamps Packaging and Adds Three New Varietals SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Alice White announces the debut of new, vibrantly colored packaging for its popular line of Australian varietal wines. In addition, Alice White will introduce three exciting new wines: Riesling, Pinot Noir and Red Lexia. Both initiatives illustrate the dynamic nature of Alice White; one of the leading Australian wine The Australian wine industry is the fourth largest exporter in the world, [1] exporting over 400,000,000 litres a year to a large international export market that includes "old world" wine-producing countries such as France, Italy and Spain. brands and an Impact Newsletter "Hot Brand" for the past six years. Labels feature warmer, brighter and richer tones with enhanced Australian cues. The bottle was retooled to feature a taller shape, deeper punt, handsome bar top finish and colorful capsule. Each varietal is color coded by label and capsule. "The new package is much more captivating cap·ti·vate tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates 1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm. 2. Archaic To capture. and strongly conveys the colorful and quirky spirit of Australia," says Mary Wachowicz, Associate Brand Manager for Alice White. "I'm pleased to introduce our three new varietals in such hip packaging." Each new flavor embodies the Alice White style of fruit-forward, easy to drink wines. Riesling is an Australian specialty that is fast gaining traction with American consumers and Pinot Noir is the fastest growing varietal in the U.S. according to data provided by Information Resources Inc. (IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. )(1). Red Lexia, mate of the lusciously fruity Lexia, is aromatic with soft red-fruit flavors. Since 1996, Alice White has introduced millions of wine lovers to the charms of wines from South Eastern Australia. Today, Alice White is the sixth leading Australian wine brand in the U.S. with an amazing 60% growth rate since 1998. Alice's success is due to the exceptional quality of her affordably priced varietals and blends which consistently earn accolades and "Best Value" designations. (1) Based on IRI InfoScan Total U.S. Food and Drug data for the 52 week time period ending November 5, 2006. Alice White is produced by Centerra Wine Company, the popular-priced and premium wine producer of Constellation Wines U.S., which is part of Constellation Wines, the world's largest wine business, an operating division of Constellation Brands, Inc. (NYSE NYSE See: New York Stock Exchange :STZ STZ Steinbeis-Transferzentrum STZ Streptozotocin ) and (NYSE:STZ.B) ("CBI CBI abbr. cumulative book index CBI Confederation of British Industry CBI n abbr (= Confederation of British Industry) → C.E.O.E. "). Constellation Wines U.S. encompasses four of CBI's U.S. wine businesses: Icon Estates, Centerra Wine Company, Pacific Wine Partners, and North Lake Wines. Leading brands include Alice White, Arbor Mist, Cook's, Covey Run, Inglenook, Ravenswood Winery, Robert Mondavi Private Selection, Talus talus (tā`ləs), deposit of rock fragments detached from cliffs or mountain slopes by weathering and piled up at their bases. A talus is a common geologic feature in regions of high cliffs. Collection, Vendange, and Woodbridge by Robert Mondavi. |
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