Alibaba.com Teams up with Lyris to Improve Email Communication to Its Millions of Members Worldwide.New Email Marketing Solution Will Be Optimized for the Chinese Market EMERYVILLE, Calif. -- Lyris[R] Technologies, a leading provider of email marketing solutions and subsidiary of J.L. Halsey (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :JLHY), today announced that Alibaba.com, the world's largest online B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business marketplace for global trade, will use Lyris' email marketing solution, ListManager, to deliver email campaigns to both their Chinese and international members. The collaboration will address the unique challenges of managing global marketing campaigns from China, as well as measuring and tracking the email data of more than two million registered Alibaba.com users from over 200 countries and territories. More than 500,000 people visit the site every day, most of them global buyers and importers looking to find and trade with sellers in China and other major manufacturing countries. "We are one of the few companies in China that has addressed the unique challenges of managing customer relationships globally," said Devin Beringer, Alibaba's Director of Customer Management. "By working with Lyris, we have been able to improve the deliverability of our messages and more importantly, transform how we communicate with our users." Alibaba.com manages and tracks a wide range of customized email marketing programs to deliver timely, relevant and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. messages to millions of users in both Chinese and English. Using Lyris ListManager, Alibaba has the ability to personalize per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. and send communications based on a combination of user segments and behavior and then track performance, from email send to conversion. "Alibaba is one of the few companies that has centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. all of its email marketing activities in China and not in disparate international markets," said Dave Dabbah, Director of Sales and Marketing at Lyris Technologies, Inc. "Alibaba also provides local language support to China's ever-increasing number of Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f a over 123 million today. This alliance has facilitated Lyris' expansion into the Chinese market." About Lyris Technologies Founded in 1994, Lyris Technologies (http://www.lyris.com) provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Our suite of products, led by our flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. relations make Lyris' solutions among the best-selling best·sell·er also best seller n. A product, such as a book, that is among those sold in the largest numbers. best email marketing applications on the market today. Headquartered in Emeryville, California Emeryville is a small city located in Alameda County, California , in the United States. It is located in a corridor between the cities of Berkeley and Oakland, extending to the shore of San Francisco Bay. , Lyris is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions to marketers at mid-size businesses. J.L. Halsey's other brands include ClickTracks, EmailLabs, Hot Banana, and Sparklist. About Alibaba.com Alibaba.com is a global e-commerce powerhouse A fourth-generation language from Cognos that was introduced in the late 1970s for midrange computers. It supports both character-oriented, terminal-based applications as well as Windows clients. Applications developed under PowerHouse can be imported into Cognos' Axiant client/server environment. , and the largest e-commerce company in China. We operate several e-commerce platforms that connect individuals and businesses from China, and around the world. Everyday we enable an interactive community of millions to meet, chat, search for products and trade online. Alibaba.com makes doing business easy, and even fun. We do this through five businesses: Alibaba International (alibaba.com), the world's largest online B2B marketplace for global trade; Alibaba China (alibaba.com.cn), the largest online small- and medium-sized enterprise community in China; Taobao (taobao.com), Asia's largest consumer e-commerce website; AliPay, China's leading online payment service; and Yahoo! China (yahoo.com.cn), a leading search engine and portal, which we acquired from Yahoo! Inc. in October 2005. For more information, please visit http://www.alibaba.com. |
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