Alias/Wavefront President Says Leveraging Digital Visual Assets is Key to Corporate Success.Business Editors, High-Tech Writers BOSTON--(BUSINESS WIRE)--Feb. 27, 2001 During an address today at the Daratech SUMMIT2001 conference, Doug Walker Doug Walker is the name of:
See: New York Stock Exchange :SGI) company, urged businesses to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the digital visual assets they already have in order to meet the changing demands of today's highly competitive marketplace. "Companies that operate from a digital base not only become more efficient, they are able to extend their reach to global markets -- instantly," advised Walker. New Technologies Create A Visual Explosion Walker pointed to global acceptance of the Internet and the rise of inexpensive, extremely powerful graphics cards as reasons why today's business market is so focused on visualization. "These advances provide an enormously rich visual experience," Walker said. "They enable us to create extremely complex projects which can be produced much quicker and less expensively because there's no faster or more effective way to express an idea or to understand a concept than by seeing it," he explained. Digital Assets Drive New Business Strategies As head of the premier software company for the fields of industrial design, game development and film and video special effects, Walker said he's now seeing large companies such as auto makers and electronics manufacturers change the nature of their businesses. They are finding new ways to use billions of dollars of 2D and 3D data. "The smart ones understand the immense value of this asset and are using it to drive multiple processes all at the same time," Walker explained. Walker used the automotive industry as an example. Car models have been created with 3D geometry for years. Some savvy auto makers are now using the same geometry for customer validation, process development, training, marketing materials and much more. "The really innovative companies are using photorealistic Having the image quality of a photograph. renderings and animation to create television ads, print collateral and Web presentations even before the first car leaves the production line." How Companies Like Alias/Wavefront Are Helping "We at Alias/Wavefront recognize that when companies create rich digital libraries, they are dealing with very large amounts of data and they need better tools to help manage these intellectual properties," Walker said. "At present, we are focused on how to make 3D graphics easier to use so concepts can be created faster and used by people from different disciplines." About Alias/Wavefront As the world's leading innovator of 2D and 3D graphics technology, Alias/Wavefront develops software for the film and video, games, interactive media, industrial design,technical surfacing and visualization markets. Alias/Wavefront's film, video and games customers include Blue Sky, Cinesite, CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. , Digital Domain, Electronic Arts, Industrial Light & Magic, Nihilistic ni·hil·ism n. 1. Philosophy a. An extreme form of skepticism that denies all existence. b. A doctrine holding that all values are baseless and that nothing can be known or communicated. 2. , Nintendo, Pacific Data Images Pacific Data Images was a computer animation production company that was bought by DreamWorks SKG. It is now known as PDI/DreamWorks and is half of DreamWorks Animation SKG, Inc., the public company formed by merging PDI and the feature animation division of DreamWorks. (PDI PDI Protein Disulfide Isomerase PDI Personal Docente e Investigador (Spanish: Personal Educational and Investigating) PDI Pre Delivery Inspection PDI Professional Development Institute ), Pixar, Sony Pictures Imageworks Sony Pictures Imageworks, Inc. is an Academy Award-winning, state-of-the-art visual effects and character animation company. Individuals at the company have been recognized by the Academy of Motion Picture Arts and Sciences with Oscars for their work on Spider-Man 2 , The Walt Disney Company and Warner Feature Animation. The company's design customers include AT&T, BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , Boeing, Fiat, Ford, Honda, General Motors, Italdesign, Kodak, Mattel, Renault, Rollerblade, Trek Bicycle, Teague and Timex. Alias/Wavefront is a wholly owned, independent software company of SGI(TM) with headquarters in Toronto and technical centers in Seattle and Santa Barbara. For more information, please visit the Alias/Wavefront website at www.aliaswavefront.com or call 800/447-2542 in North America. Readers in Europe can call +800 4125 4125 or 800 791 174 in Italy; +353 1 890 2244 in the Middle East and Africa; 81 3 3470 8285 in Asia-Pacific; 0121 764 088 in Japan only and 525 203 0030 in Latin America for the nearest sales office or authorized reseller in their area. Alias/Wavefront, the Alias/Wavefront logo and the StudioTools logo are trademarks of Alias/Wavefront, a division of Silicon Graphics Limited. SGI is a trademark of Silicon Graphics, Inc. All other trademarks are the property of their respective owners. Alias/Wavefront, 210 King Street East, Toronto, Canada, M5A1J7 Tel: 416/362-9181, FAX: 416/369-6140. NOTE to EDITORS: Digital image of Doug Walker available on request. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion