Alias/Wavefront Harmonizes Web Site Traffic Analysis With Traditional Business Analysis Using Nettracker and Business Objects.

Business/Technology Editors

NORTH KINGSTOWN, R.I.--(BYSINESS WIRE)--March 25, 2002

--Alias|Wavefront incorporates online behavior analysis into their

total customer picture--

Sane Solutions today announced Alias|Wavefront, an SGI company that develops award-winning solutions for the film and video, games, interactive media, industrial design and visualization markets, has deployed NetTracker(R) Web analytics software to incorporate online channel activity into their analysis of their customers across multiple channels.

Alias|Wavefront, which uses Business Objects as their front-end business intelligence solution, wanted to add specialized Web analysis to their system, without introducing an additional analysis interface to their users. Alias|Wavefront selected NetTracker for their Web analytics solution because it not only provided consistently reliable and accurate Web site visitor sessionization, but an open database schema which allowed them to seamlessly integrate Web site traffic data from NetTracker with WEBINTELLIGENCE(R), the internet-based business intelligence solution from Business Objects. "Sane Solutions has anticipated the needs of the marketplace by developing a Web site traffic analysis solution with an open architecture that is a perfect fit for scalable enterprise IT infrastructures," said Chris Ruffo, Manager of Digital Publishing for Alias|Wavefront. "The integration capability provided by NetTracker's open architecture enables us to easily incorporate the Web stats with our other business data for analysis. Instead of dealing with two analytic tools working in isolation, we have a unified solution for our business intelligence reporting."

Alias|Wavefront uses online channel feedback reported by NetTracker, in conjunction with offline customer data for intelligent marketing analysis that encompasses their globally-diverse customer segments and product lines. "As a Business Objects customer, Alias|Wavefront is able to easily compare their e-business activities to their traditional business channels by loading Web site traffic data from NetTracker into WEBINTELLIGENCE(R)," said Mark Tice, group vice president of global alliances at Business Objects. "A Rapid Deployment Template (RDT) specifically developed for NetTracker expedited the implementation of an optimum Web analytics solution using their existing infrastructure."

"Alias|Wavefront receives Web traffic from all over the world. NetTracker provides them with the ability to analyze their traffic on a global basis, using pre-defined NetTracker reports which they compare to customer demographics to make decisions regarding the deployment of Web resources and to communicate with customers and prospects via the Web," said Jim Rose, CEO of Sane Solutions. "NetTracker provides Alias|Wavefront with the scalability to analyze large volumes of Web site traffic data, an open database schema which facilitates the loading of their Web data into their preferred analytic reporting tools from Business Objects, combined with very affordable pricing."

About Sane Solutions

Founded in 1996, Sane Solutions develops and markets the award-winning NetTracker line of Web analytics software. The NetTracker line provides detailed Web site traffic reporting, including individual visitor clickstream analysis, visitor segmentation analysis, dynamically generated content analysis, and more. The NetTracker product line consists of NetTracker Professional, $495 for single site analysis; NetTracker Enterprise, $995 for multi-site analysis; and the NetTracker eBusiness Edition, starting at $25,000, a more scalable solution for high-traffic sites.

NetTracker products are used worldwide by Global 2000 corporations, educational institutions, government agencies and ISPs. Customers include: American Express, Applied Materials, Fairchild Semiconductor, Fidelity Investments, Goldman Sachs, Hotwire, Prodigy and more. Sane Solutions' strategic partners include Blue Martini, Business Objects, Cognos, Delano, MicroStrategy, Xchange, Oracle, Vignette, Macromedia (Allaire), Microsoft, Sun-Netscape Alliance, IBM, Hewlett-Packard and more.

Sane Solutions, LLC, is a privately held limited liability company located in North Kingstown, Rhode Island. For more information please contact Sane Solutions LLC, 35 Belver Ave., Suite 230, North Kingstown, RI 02852; tel. [phone] or 401-295-4809; http://www.sane.com.