Ali Hussein Named Vice President of Marketing; Former Amazon Executive Brings More Than 18 Years of International Experience to Global Firm.

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ANDOVER, Mass.--(BUSINESS WIRE)--Aug. 6, 2002

InnoCentive, Inc., the first online forum that allows problem solvers and those seeking innovative solutions to collaborate in a worldwide scientific community, today announced the appointment of Ali Hussein as vice president of marketing.

Hussein joins InnoCentive from Amazon.com where he was director marketing and business development for the company's wireless initiative enabling 25 million customers access to Amazon.com over wireless devices. In his more than 18 years of experience in international business, marketing and sales, he has advised various start-ups working on globalization technology.

"Ali's work with international scientific and technology companies fits right in with the mission of InnoCentive," said Darren J. Carroll, chief executive officer for InnoCentive. "He will play a critical role in our growth on a worldwide basis."

"InnoCentive's possibilities are endless," said Hussein, "and I am very energized by the company's acceptance in the scientific community. InnoCentive provides real solutions to complex scientific problems faced by some of the largest companies in the world."

Hussein's responsibilities include directing InnoCentive's strategic marketing efforts, including all advertising and public relations activities, product development, and positioning of InnoCentive with the global scientific R&D community.

About InnoCentive

With InnoCentive, leading science-based companies are expanding their R&D capacity by posting scientific challenges that need to be solved and connecting with talented scientists worldwide for the most innovative solution. InnoCentive is an e-business venture of Eli Lilly and Company, a leading innovation-driven pharmaceutical company. To learn more visit the InnoCentive website at www.InnoCentive.com.