Alfred H. Heineken Will Step Down as Chairman of the Management Board of Heineken Holding N.V. on 25 April 2002.

Business Editors

AMSTERDAM, The Netherlands--(BUSINESS WIRE)--November 6, 2001

Heineken Holding N.V. today announced that Mr. A.H. Heineken has expressed the wish to step down as chairman and delegated member of the Management Board of Heineken Holding N.V. at the Annual General Meeting of Shareholders, to be held on April 25, 2002. Mr. M. Das will succeed Mr. Heineken as chairman.

A proposal will be submitted to the Annual General Meeting of Shareholders to appoint Mrs. C.L. de Carvalho as delegated member of the Management Board of Heineken Holding N.V. Mrs. De Carvalho is currently member of the Management Board.

Mr. J.M. de Jong will resign from the Management Board. It will be proposed to the Annual General Meeting of Shareholders of Heineken Holding N.V. to appoint Mr. K. Vuursteen as member of the Management Board. As announced earlier Mr. Vuursteen will retire as chairman of the Executive Board of Heineken N.V. on April 25, 2002.

The composition of the Management Board of Heineken Holding N.V., following approval of the Annual General Meeting of Shareholders, will be as follows:

Mr. M. Das, chairman

Mrs. C.L. de Carvalho, delegated member

Mr. D.P. Hoyer

Mr. K. Vuursteen

Heineken N.V. and Heineken Holding N.V. shares are listed on the Amsterdam stock exchange. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIN NA and HEHN NA, on the Reuter Equities 2000 Service under HEIN.AS and HEHN.AS and on Quotron under HEINN.EU and HKAN.EU. Additional information is available on Heineken's home page: http://www.heinekencorp.com.