Alfadedis Entertainment To Use Macrovision's DVD Copy Protection On Forthcoming Releases.

Business & Entertainment Editors

LONDON--(ENTERTAINMENT WIRE)--Oct. 31, 2000

Macrovision UK Ltd, a subsidiary of Macrovision Corporation of Sunnyvale, Calif. (Nasdaq:MVSN), announced today that Alfadedis Entertainment S.p.A Italy has signed an agreement to copy protect 100 percent of its home entertainment DVD (digital versatile disc) titles.

Luigi Affaba, C.E.O. of Alfadedis, stated: "We chose to use Macrovision's Copy Protection on our DVD products after it was suggested to us by our Macrovision-Licensed Authoring Studio and supplier, Artech Video Record. We believe that, as the industry's standard, this would be an effective solution to protect us against unauthorized copying."

Macrovision's DVD copy protection is designed to prevent unauthorized copying of DVD programming to videocassettes without impacting the original picture. It is now used on most DVDs being released by the majority of Motion Picture Association (MPA) studios, as well as corporate, educational and special interest rights owners. Worldwide, over 280 million DVDs, 3 billion videocassettes, and 45 million digital set-top boxes have utilized Macrovision's video copy protection technologies.

"We are delighted to welcome on board such a dynamic Italian rights owner," said Matt Vinuesa, Macrovision UK, DVD & VHS Sales Executive. "By joining the growing number of leading European independents and including Macrovision's copy protection in their DVD marketing strategy, Alfadedis Entertainment is showing an important commitment to reduce consumer copying whilst simultaneously maximizing revenue generation within the video industry."

About Alfadedis Entertainment S.p.A.

Alfadedis Entertainment S.p.A. (www.alfadedis.com) is an Italian company specializing in the production and distribution of products destined for the Home Entertainment market. Created in 1995 and headed by company President Carlo Fei, the company's main aim is to bring to the Italian public the best in independent productions in the animation sector, with a focus on the diverse European arena, which in recent years has undergone significant qualitative and quantitative growth.

About Macrovision

Macrovision develops and markets copy protection, rights management and electronic license management technologies for the home video, consumer interactive software and enterprise software markets.

-- The Video Copy Protection division provides technologies that are used by
motion picture studios, cable and satellite TV operators, consumer electronics
companies, and personal computer manufacturers to prevent the unauthorized
duplication, reception or use of copyrighted video materials.

-- The Computer Software Copy Protection division produces copy protection and
rights management technologies for consumer and interactive software
publishers. Its flagship product -- SafeDisc(R) CD-ROM copy protection -- has
been licensed to over 100 mastering and replication facilities worldwide and is
used by many major interactive software publishers including Microsoft,
Electronic Arts, Mattel, Havas and Eidos. Over 50 million CD-ROMs have been
copy protected with SafeDisc since market introduction in the fourth quarter of
1998.

-- The GLOBEtrotter Software division provides ELM (electronic license
management) solutions to independent software vendors (ISVs), and software
asset management tools for business applications. These products, led by
FLEXlm(R), are in use by over 2,000 ISV customers throughout the world.

Macrovision has its corporate headquarters in Sunnyvale, Calif., with European headquarters in London and Asia-Pacific headquarters in Tokyo.

Note to Editors: Additional background information on Macrovision Corporation can be obtained from our Web Site at www.macrovision.com.

All statements contained herein, including the quotations attributed to Mr. Vinuesa, as well as oral statements that may be made by the Company or by officers, directors or employees of the Company acting on the Company's behalf, that are not statements of historical fact, including statements that use the words "will," "believes," "anticipates," "estimates," "expects," "intends" or "looking to the future" or similar words that describe the Company's or its management's future plans, objectives, or goals, are "forward-looking statements" and are made pursuant to the Safe-Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include the business strategies and product plans of the Company and the features and benefits of the products of the Company.

Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual results of the Company to be materially different from the historical results and/or from any future results or outcomes expressed or implied by such forward-looking statements. Among the important factors that could cause results to differ materially are the following: the failure of markets for home video to develop or expand, and the failure of the Company's products to achieve or sustain market acceptance or to meet, or continue to meet, the changing demands of content or software providers. Other factors include those outlined in the Company's Annual Report on Form 10-K for 1999, its Quarterly Reports on Form 10-Q, and such other documents as are filed with the Securities and Exchange Commission from time to time. These factors may not constitute all factors that could cause actual results to differ materially from those discussed in any forward-looking statement. The Company operates in a continually changing business environment and new factors emerge from time to time. The Company cannot predict such factors, nor can it assess the impact, if any, of such factors on the Company or its results. Accordingly, forward-looking statements should not be relied upon as a prediction of actual results. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.